Individual commitment to a group effort-that is what makes a team work, a company work, a society work, a civilization work.
John Petrocelli, Co-Founder
John Petrocelli is a leader in the digital media industry with a deep and vast knowledge of the digital distribution of premium content and the digital media ecosystem. John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their content for over 15 years. These companies and brands include: NBA, NHL, NBC/Universal, Discovery, Disney, Sony, YouTube/Google, American Express, Nokia, VEVO, MTV, 19 Entertainment, EMI, Universal Music Group, Microsoft and music icon/Rock and Roll Hall of Famer, Prince.
He co-founded Bulldog Digital Media, a strategic consulting and advisory company that specializes in digital media and premium live streaming content experiences to capitalize on his unparalleled experience, expertise, knowledge and relationships to in part help move the entire industry forward. His expertise on how to optimize premium content using industry vetted and tested technologies, scalable tools and relationships with the world’s leading distribution and content platforms separate Bulldog Digital Media from all other strategists and companies.
John has a deep understanding of digital music, having created Prince’s digital strategy that earned Prince a Webby Award, a Webby Lifetime Achievement Award and a Billboard Award for Best Use of Technology by an Artist.
Previously John was Vice President of Sales and Business Development of AEG Digital Media, the digital media services division of AEG after selling his company, Incited Media where he served as CEO, to AEG in 2009.
He singlehandedly grew AEG Digital Media to become the leading provider of managed webcasting and live streaming services in the digital media industry today including a multi-million dollar services agreement with Google. At he executed services agreements to enable The Grammys, The Oscars, Coachella, Bonnaroo, Austin City Limits, Lollapalooza, American Express’s Unstaged series on YouTube and VEVO, the Royal Wedding, the MTV VMA’s, the E3 conference and live streaming events for brands like HP, Hyundai, Oracle, Heineken, Pepsi, Coke, Dell, AMD and Mars.
Today Bulldog Digital Media works with companies that include Verizon, Ustream, Procter and Gamble, and SONY.
John maintains trusted relationships with decision makers for any live content experience and is connected to every stakeholder in the live event ecosystem.
Joshua Lennox, Co-Founder
Joshua Lennox is an innovative media and entertainment executive with 20 years of expertise and experience in the digital media industry. He is a proven leader in all areas of content development, business strategy, digital media, television operations, production, and branding.
A former Senior Director of Products at AEG Digital Media, Joshua has managed products, timelines, budgets, marketing and partnerships across all platforms for clients like Google, ABC, The Grammys, and others. He has a complete understanding of technology, device enablement and video workflows for both broadcast and digital.
Prior to AEG, Joshua consulted with media companies (FX, BBC, NBC and others) to create branded entertainment for both online and broadcast. The online content complimented broadcast shows while also giving exposure to brands.
Joshua also ran a 60-person team at Universal Sports, where he created and administered a program of premium video content for this division of NBC Universal. Universal Sports reached 50 million homes and streamed more than 2000 live hours per year. Joshua knows how to turn a strategic vision into a successful business reality and has the capacity to manage development through deployment and into continued operation.
Bluto The Bulldog
Bluto the Bulldog is Bulldog Digital Media’s Chief Bulldog Officer or “CBO.”
Bluto is a proud technology geek and consumer of all things digital. He is constantly on his iPad, Android smart phone, Apple TV, Boxee, Xbox, Pandora and Sirius, and is always on the hunt to expand his collection of devices.
Bluto is a champion of premium digital video and obsessed with live streaming experiences. As a music buff he enjoys nothing more than a great live-streamed concert or festival. Bluto tries to see them all. One of his most memorable moments was watching Coachella live from his living room and seeing the Tupac hologram. Bluto very much enjoys watching music on VEVO on any platform.
Bluto’s musical tastes are eclectic and his all-time favorite is Eric B and Rakim, but he strongly favors Reggae, Funk, Acid Jazz, Soul and 80’s classics. Bluto has been rumored to be very sweet on Noelle from Fitz and the Tantrums.
Bluto also enjoys car rides, the Farmer’s Market, updating his Facebook page, entertaining, and his annual surprise birthday party every October on the roof of Hollywood’s famous Formosa Café – don’t ruin the surprise if you see Bluto in person or online.
The bottom line is if you are going to stream a live event, Bluto wants you to do it right, which means hiring Bulldog DM—a very cool company in Bluto’s opinion. He knows that you will get a killer video experience for the viewer using the best and most scalable technology. And the two dudes who run it are pretty cool and know the drill.