Bulldog DM

John Petrocelli, Co-Founder

John Petrocelli has an unmatched track record in the digital media industry, generating millions of dollars in revenue and driving numerous company acquisitions by companies like Akamai, Google and AEG. He maintains the most trusted and widest spectrum of relationships in digital media.

John has a deep understanding of digital music, having created Prince’s digital strategy that earned Prince a Webby Award, a Webby Lifetime Achievement Award and a Billboard Award for Best Use of Technology by an Artist. John created and led an eight-figure digital media services business at AEG Digital Media in 27 months, including a multi-million dollar services agreement with Google. While at AEG Digital Media, he also inked agreements with American Express, MTV, VEVO, AOL, AT&T Entertainment, Nokia, Goldenvoice, Grammys, Golden Gods, Xbox Live, Redlight Management, William Morris Endeavor, The Masters, The Oscars, and numerous other key companies in the digital media space.

John maintains trusted relationships with decision makers for any live content experience and is connected to every stakeholder in the live event ecosystem.

Joshua Lennox, Co-Founder

Joshua Lennox is an innovative media and entertainment executive with 20 years of expertise and experience in the digital media industry. He is a proven leader in all areas of content development, business strategy, digital media, television operations, production, and branding.

A former Senior Director of Products at AEG Digital Media, Joshua has managed products, timelines, budgets, marketing and partnerships across all platforms for clients like Google, ABC, The Grammys, and others. He has a complete understanding of technology, device enablement and video workflows for both broadcast and digital.

Prior to AEG, Joshua consulted with media companies (FX, BBC, NBC and others) to create branded entertainment for both online and broadcast. The online content complimented broadcast shows while also giving exposure to brands.

Joshua also ran a 60-person team at Universal Sports, where he created and administered a program of premium video content for this division of NBC Universal. Universal Sports reached 50 million homes and streamed more than 2000 live hours per year. Joshua knows how to turn a strategic vision into a successful business reality and has the capacity to manage development through deployment and into continued operation.