Bonnaroo Case Study


Bonnaroo 2013

Bulldog Digital Media created and executed the digital presentation of Bonnaroo 2013, perhaps garnering the most successful digital experience of a music festival to date. Bonnaroo 2013 attained 11 millions views and maintained average viewer duration time of 35 minutes. Using the Ustream syndication network as the backbone of the digital experience over 54 hours of live, HD music performances we delivered to one of the internet’s largest all time audiences that included viewers on UStream, AOL, Yahoo, CBS Interactive and numerous other properties. Live performances included Paul McCartney’s historic set, Jack Johnson, Tom Petty and Heartbreakers, Macklemore and Ryan Lewis, Kendrick Lamar, The Lumineers, Wilco, R. Kelly, Nas, The National and many others. BDM worked with Ustream and the promoter, Superfly Presents to create the overall strategy that IROCKE, the definitive guide and index to live online music, rated as the #1 streamed music festival of 2013.