Bonnaroo Case Study



Bulldog DM created and executed the digital presentation of Bonnaroo, perhaps garnering the most successful digital experience of a music festival to date. Bonnaroo ‘13 attained:

  • 11 millions views
  • an average viewer duration time of 35 minutes.

Using a live streaming syndication strategy as the backbone of the digital experience over 54 hours of live, HD music performances we delivered to one of the internet’s largest all time audiences that included viewers on sites including:

  • UStream
  • AOL
  • Yahoo
  • CBS Interactive
  • Pitchfork

Live performances included

  • Paul McCartney’s historic set
  • Jack Johnson
  • Tom Petty and Heartbreakers
  • Macklemore and Ryan Lewis
  • Kendrick Lamar
  • The Lumineers
  • Wilco
  • R. Kelly
  • Nas
  • The National

BDM worked with the promoter, Superfly Presents to create the overall strategy that IROCKE now LiveList, the definitive guide and index to live online music, rated as the #1 streamed music festival of 2013.