09 Mar 2016

Bulldog Digital Media announces extensive music festival live streaming representation partnerships

09 Mar 2016

Portfolio is the world’s most extensive and eclectic collection of live music festivals for live streaming and presentation by the world’s leading brands

LOS ANGELES, March 8, 2016 /PRNewswire/ — Bulldog DM the world’s first digital live streaming agency announced today that it has made available an extensive portfolio of the world’s leading music festivals and experiences. These rich cultural content experiences are available for brands to present and digitally broadcast to fans on any connected device and include major 3-day festivals, EDM festivals, country music, an indie tour and leading music venues.

Bulldog DM is working with promoters to provide and offer a turnkey streaming solution that includes full production from the stages, a branded user experience, social media integration and experiential content.

It’s estimated that 32 million plus Americans and 1 in 5 millennials will attend music festivals this year with physical tickets in high demand. The live stream experience allows the festival to be extended to fans around the country and the world. Brands can present the live streamed experience and connect with the passion of music fans who get to see their favorite artists performing on the top stages in the world in full HD, broadcast grade video and audio. Last week Facebook’s corporate blog noted, “we’ve seen that on average people watch a live video more than three times longer when it is live compared to when it is not live.”

Bulldog’s festival partners include the Firefly Music Festival occurring June 16-19, at The Woodlands of Dover, DE with headliners Mumford and Sons, Kings of Leon, Florence + the Machine and Deadmau5; the 22nd year of the Vans Warped Tour – the leading and longest running independent music tour in the country and promoter Prime Social Group’s entire festival line up that connects and resonates with millennials and students including this year’s #Fest featuring Fetty Wap, the Chainsmokers and Big Gigantic in April.

“Firefly Music Festival is the largest music festival on the east coast and we’re dedicated to curating a must-see lineup each year,” said Alex Yount, Sponsorship Senior Manager of Red Frog Events, the promoter of Firefly. “The natural beauty of The Woodlands provides a stunning backdrop for music fans from around the world to have a memorable and engaging 4-day summer weekend complete with a variety of musical and cultural experiences. We’re excited to work with Bulldog to provide this opportunity to a digital broadcast partner that will work with us to bring this experience beyond our attending fans to mobile and connected devices throughout the stream.”

“Our festivals, especially The Number Fest as the nation’s largest college festival, were designed and programmed to speak to and connect with millennials. The live stream will only reflect, enhance and amplify that connection for a brand that wants to authentically engage millennials. Bulldog helps us tell and execute that story,” said Adam Lynn, founder of Prime Social Group.

“The Vans Warped Tour has been the voice of 15-24 year old music fans for 22 years. We are keenly aware of how our fans engage on mobile handsets and via social media. Streaming dates on our tour in 2016 will allow brand partners to tap into that connection and engage with this highly influential group. Bulldog DM understands how valuable that live mobile music culture is and how it can be conveyed to a live stream brand partner,” said Kevin Lyman, founder of Warped Tour.

“We are continually stunned at the compelling cultural experiences these promoters curate at their festivals. In addition to their lineups of the greatest artists in the world their experiences extend to fashion, food, lifestyle, philanthropy and learning. Our goal is to bring these deep experiences to life on any connected device to viewers around the world, which provides a home run for not only the brand but the fan and the artist. This will become the unrivaled and authentic way for brands to engage fans,” said Bulldog DM CEO John Petrocelli.

Bulldog DM allows brands to engage, build and plan their live music strategies across all or some of their portfolio and is an active discussion with media partners and platforms while also growing its group of turnkey content experiences.

About Bulldog DM
Bulldog Digital Media is the world’s first and most experienced live streaming digital execution and strategy agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics. Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video. Find out more at www.bulldogdm.com.

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