15 Jul 2013

Bulldog Digital Media Thought Leaders

15 Jul 2013

Industry Veterans John Petrocelli And Joshua Lennox Launch First Live Streaming Video Consultancy Bulldog Digital Media

New York, NY (July 15, 2013)- Digital media industry pioneers, John Petrocelli and Joshua Lennox partnered to form Bulldog Digital Media earlier this year. Leveraging their combined forty years experience in entertainment, technology and content creation, John and Joshua formed Bulldog Digital Media after witnessing the rise in live streaming viewership firsthand. Recognizing the need for a digital media advisory to help companies further monetize their live events by enhancing their live digital video content, Bulldog Digital Media was launched.
Bulldog Digital Media specializes in streaming live video content across multiple device platforms while creating experiences that resonate with viewers. Since its launch they have created live video experiences for clients including Ustream, Taco Bell, Verizon, Line Rocket Live, Procter and Gamble, and Superfly Presents/Bonnaroo Music and Arts Festival.

“Live digital experiences are becoming the quintessential vehicles for engaging and connecting both the audience and viewers. Premium live music now extends to every connected device platform, transforming the digital viewer into a live participant. The same is true with live events across many industries like award shows, sports, inaugurations and cultural happenings,” says Bulldog Digital Media co-founder John Petrocelli.

John has worked with major companies including NBC, YouTube, Google, Universal Music Group, VEVO, American Express, Twitter, the NBA and MTV, and was instrumental in helping them establish optimal strategies to distribute content. Joshua Lennox is a lifelong media entertainment executive, with an extensive understanding of technology, device enablement, and video workflow. Joshua has worked with companies including ABC, ESPN, Google, The Grammy’s, and headed the launch NBC Universal Sports. Together, John and Joshua understand the entire ecosystem from conception, to rights, and to the execution of strategy.

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