Forbes story highlights the growth of live streaming and live music festival streaming turning to Bulldog DM for insight.
‘But livestreaming wasn’t always sought after — festival organizers worried it was too expensive and consumers would begin to only attend virtually. At the start of the industry’s foray into live video, only a few people like John Petrocelli, the co-founder of BullDog Digital Media, understood its potential for profit.
“Festivals were becoming a cultural phenomenon,” says John Petrocelli, co-founder of BullDog Digital Media. “I realized there are thousands of these festivals and only four of them at the time had fully baked live streaming strategies.” ‘
Read more here –> Forbes