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Behind the Scenes

John BIO



John Petrocelli

John Petrocelli is a leader in the online video industry with a deep and vast knowledge of the digital distribution of premium content and the media and video ecosystem. John has been instrumental in helping companies and brands distribute and monetize their content for over 20 years. These companies and brands include NBA, NHL, NBC/Universal, Discovery, Disney, Sony, YouTube/Google, VEVO, MTV, Universal Music Group, Microsoft and music icon, Prince.

He founded Bulldog DM as a live streaming agency to provide best practices solutions and strategies to the marketplace.

John has a deep understanding of digital music, having created Prince’s digital strategy that earned Prince a Webby Award, a Webby Lifetime Achievement Award and a Billboard Award for Best Use of Technology by an Artist.

Previously John was VP of Sales and Business Development at AEG after selling his company to AEG.

He singlehandedly grew AEG to become the leading provider of live streaming services in the world including a multi-million dollar services agreement with YouTube and Google. At AEG he live streamed The Grammys, The Oscars, Coachella, Bonnaroo, Austin City Limits, Lollapalooza, American Express’s Unstaged series, the Royal Wedding, the MTV VMA’s, TED, E3 and live streaming events for brands HP, Hyundai, Oracle, Heineken, Pepsi, Coca-Cola, Dell, AMD and Mars.

John is a frequent speaker on the current future state of live streaming at events like Digital Hollywood, NAB, SXSW, and Harvard Business School. His previous companies were acquired by Google, Akamai and AEG.

Peter BIO



Peter Kahn

Peter Kahn is a dynamic media professional who has been powering premier live digital experiences for over a decade. Wearing every hat from producer to technician, he strives to ensure flawless execution and optimal user experience.

Prior to joining Bulldog Digital Media, Peter was Digital Events Manager at AEG Digital Media, overseeing all aspects of live digital events including video production, transmission, live streaming, digital product deployment, and video-on-demand workflows.

While leading teams of production crews, broadcast engineers, and developers, Peter successfully delivered hundreds of multi-platform live events on time and on budget for clients including the Grammys, the Oscars, Google, VEVO, AT&T, CBS Interactive, Pandora, American Express: Unstaged, Anheuser-Busch, Coachella, Bonnaroo, Lollapalooza, Austin City Limits, Live On Letterman, The Masters, VICE, Intel, IGN, MTV, Spike TV, People’s Choice Awards, and the American Music Awards.

Peter was also an integral part of Chicago-based Third Wave Productions and Springboard Productions, helping produce the first major music festival webcasts for the former AT&T Blue Room. He is a graduate of Northwestern University.

Bluto Bio



Bluto the Bulldog

Bluto the Bulldog is Bulldog DM’s Chief Bulldog Officer. Bluto won 2015′s Most Beautiful Bulldog at the Long Beach, CA Bulldog Beauty Contest, the largest assembly of Bulldogs in the world – see the news coverage here:

Bluto is obsessed with live streaming experiences. As a music buff he enjoys nothing more than a great live-streamed concert or festival and tries to see them all.

Bluto’s musical tastes are eclectic and his all-time favorite is Eric B and Rakim, but he strongly favors Reggae, Funk, Acid Jazz, Soul and 80’s classics.

He enjoys car rides, the Farmer’s Market, updating his Instagram account, entertaining, and his annual surprise birthday party every October on the roof of Hollywood’s famous Formosa Café.

The bottom line is if you are going to stream a live event, Bluto wants you to do it right, which means working Bulldog DM. He knows that you will get a killer video experience for the viewer using the best and most scalable technology.