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Bulldog DM’s John Petrocelli on Bloomberg Markets Radio

Bulldog DM CEO and founder, John Petrocelli was a guest on Bloomberg Radio discussing the music festival live streaming market.  Bloomberg host Cory Johnson talks to John about live streaming, specifically at music festivals- what works, what does not work, summer music, spending trends, social sharing, FOMO, etc.

Screen Shot 2017-08-25 at 12.04.49 PMListen here –> Bloomberg Markets

Bulldog DM panel at SXSW 2018 approved for voting

Bulldog DM’s SXSW panel: The Cure for FOMO Live Streaming of Music Festivals has been approved for voting by the public. The panel features two leading executives from two of the world’s top music promoters in AEG and LiveStyle, Inc. and as well as top journalist Kim Owens. Panelists will discuss the strategy and mechanics of live streaming some the most popular music festivals in the US and Europe. Vote here —> SXSW Panel Picker

SXSW 2018 panel flyer

 

Bulldog DM to lead the live streaming panel at Digital Hollywood Spring 2017

Bulldog DM will once again curate the discussion around one of the hottest touch points in media today: live streaming. The Digital Hollywood panel will feature Bulldog DM CEO & Founder John Petrocelli who will be joined by AEG’s Raymond Leon Roker who now oversees AEG Studios, YouTube’s Global Head of Music Sponsorship’s Brian Anderson, Devon Copley Head of Product, VR Platform, Nokia Technologies; Peter Csathy, Founder and Chairman, CREATV Media and leading industry journalist Kim Owens.
Read more here —> Digital Hollywood

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Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

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Bulldog DM to speak at NAB 2017 on the future of live streaming

The live streaming industry will again take center stage at the country’s top broadcaster conference in NAB and Bulldog DM CEO John Petrocelli will participate in a panel discussion entitled: The Future of Live Streaming (Mon, 4/24, 3:50pm-4:25pm) 

Panel details:  NAB Live Streaming 2017 Panel

Live streaming has soared in popularity as content providers and brands have recognized how much viewers value immediacy and interactivity. With major players like Facebook, YouTube and others investing heavily in live streaming, rapid growth is expected. Learn how technology, business models, networks and devices are creating a solid foundation for live streaming’s success.

 

Bulldog DM invited to speak at The Caucus for Producers, Writers and Directors

Bulldog DM CEO and Founder, John Petrocelli will join industry leaders:

Beverly Hills, CA — The Caucus Co-chairs Robert Papazian and Tanya Hart, along with Executive Producer Chuck Fries, The Caucus for Producers, Writers & Directors proudly announces The Business of Streaming: Cutting Edge Content Distribution Panel on Tuesday, March 21, 2017 @ 6:30 PM at Emerson College Los Angeles, 5960 Sunset Blvd, Hollywood, CA 90028.

Caucus member Cricket Wheeler, President, CEO and founder, Drop Into Digital, who produced and will moderate the panel with streaming experts and innovators that includes: John Petrocelli, Founder/CEO Bulldog DM, Doug DeLuca, Executive Producer, Jimmy Kimmel Live!, and Eddie Vaca, Founder/CEO, AmpLive.

Panelists will go in-depth on the execution of successful streaming platforms using both Live and Video-On-Demand technologies to distribute and monetize programming and answer the most frequently asked question, “How do you get an audience?”

The Caucus’ new motto is “Leading the Evolution” and that’s is what they have been doing for 43 years. They have always been innovators and have helped those that just needed an opportunity to open the doors to their dreams in the entertainment industry.

About The Caucus for Producer, Writers & Directors:  The Caucus is leading the evolution of television by providing a creative forum for Producers, Writers and Directors to explore the issues of the ever-changing landscape of content and exhibition.   The Caucus is proud of its rich history and esteemed membership of television innovators. For over 40 years, The Caucus has provided an opportunity for the best and the brightest talent to network and voice the ‘creative conscience’ of the Television Industry. Today, we continue to stand for better and meaningful content across all platforms. As Producers, Writers and Directors we support a working environment that fosters, through our various programs, the best content that we can create for our audiences.

Current members of The Caucus also include: JJ Abrams, Kevin Bright, James Burrows, Suzanne de Passe, Vin Di Bona, Dennis Doty, Chuck Fries, Tom Hanks, Tanya Hart, Charles Floyd Johnson, Lee Miller, Bob Papazian, Norman Powell, and others leading producers, writers and directors. For additional information on The Caucus visit: www.caucus.org https://www.facebook.com/caucus.org https://twitter.com/tvcaucus

Bulldog DM to present live streaming workshop at SXSW 2017

Bulldog DM has been selected to co-present a state of the art workshop for the tech, media and music industry entitled “Deep-Dive Live Streaming Workshop for Promoters” on March 15, 2017 at the intersection of the Interactive and Music tracks of SXSW.  As the world’s premiere tech, media and content conference its a significant task to get selected to present and curate a 90 minute workshop at the conference.  Details can be found at http://schedule.sxsw.com/2017/events/PP67149

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Bulldog DM authors best practice premium live streaming white paper

The live streaming agency white paper provides the definitive how to for brands, marketers, agencies and content owners

LOS ANGELES (December 1, 2016) – Bulldog DM the world’s first live streaming agency announced today that it has created a live streaming best practice white paper. The document summarizes the complexities of live streaming and Bulldog DM’s market leading approach to driving an optimized experience that engages the viewer and empowers the content owner to deliver a quality digital broadcast at scale.

The popularity of live streaming is now at all time high with leading platforms like Facebook, Twitter and Instagram offering live streaming to viewers and content owners with Facebook reporting that live video is watched 3x longer than non live content.

“Live streaming, especially of premium experiences is a vastly different business than on demand content streaming and it calls for a certain set of skills and expertise to achieve the content objectives. We’ve been deeply entrenched in this market for over a decade and have been involved in facilitating the most watched and most innovative live streamed events in history and wanted to summarize and offer a best practice white paper to the market. We are also seeing a tremendous increase in amplifying live events and sharing them with viewers on any connected device, which is part of our DNA. Our white paper addresses all of the key elements in the execution process and address how to transform the viewer into a collaborative participant – which benefits all stakeholders “said Bulldog DM CEO and Founder, John Petrocelli.

Live streaming’s popularity is also growing for marketers due to ad blocking adoption which is predicted by eMarketer to grow 34% in 2017 in the US to 86 million users and cord cutting amongst millennials which Verizon estimates at 41% of the US millennial demographic.

Find out more at www.bulldogdm.com and contact Bluto@bulldogdm.com for a copy of the white paper.