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Bulldog DM to speak at NAB 2017 on the future of live streaming

The live streaming industry will again take center stage at the country’s top broadcaster conference in NAB and Bulldog DM CEO John Petrocelli will participate in a panel discussion entitled: The Future of Live Streaming (Mon, 4/24, 3:50pm-4:25pm) 

Panel details:  NAB Live Streaming 2017 Panel

Live streaming has soared in popularity as content providers and brands have recognized how much viewers value immediacy and interactivity. With major players like Facebook, YouTube and others investing heavily in live streaming, rapid growth is expected. Learn how technology, business models, networks and devices are creating a solid foundation for live streaming’s success.


Bulldog DM invited to speak at The Caucus for Producers, Writers and Directors

Bulldog DM CEO and Founder, John Petrocelli will join industry leaders:

Beverly Hills, CA — The Caucus Co-chairs Robert Papazian and Tanya Hart, along with Executive Producer Chuck Fries, The Caucus for Producers, Writers & Directors proudly announces The Business of Streaming: Cutting Edge Content Distribution Panel on Tuesday, March 21, 2017 @ 6:30 PM at Emerson College Los Angeles, 5960 Sunset Blvd, Hollywood, CA 90028.

Caucus member Cricket Wheeler, President, CEO and founder, Drop Into Digital, who produced and will moderate the panel with streaming experts and innovators that includes: John Petrocelli, Founder/CEO Bulldog DM, Doug DeLuca, Executive Producer, Jimmy Kimmel Live!, and Eddie Vaca, Founder/CEO, AmpLive.

Panelists will go in-depth on the execution of successful streaming platforms using both Live and Video-On-Demand technologies to distribute and monetize programming and answer the most frequently asked question, “How do you get an audience?”

The Caucus’ new motto is “Leading the Evolution” and that’s is what they have been doing for 43 years. They have always been innovators and have helped those that just needed an opportunity to open the doors to their dreams in the entertainment industry.

About The Caucus for Producer, Writers & Directors:  The Caucus is leading the evolution of television by providing a creative forum for Producers, Writers and Directors to explore the issues of the ever-changing landscape of content and exhibition.   The Caucus is proud of its rich history and esteemed membership of television innovators. For over 40 years, The Caucus has provided an opportunity for the best and the brightest talent to network and voice the ‘creative conscience’ of the Television Industry. Today, we continue to stand for better and meaningful content across all platforms. As Producers, Writers and Directors we support a working environment that fosters, through our various programs, the best content that we can create for our audiences.

Current members of The Caucus also include: JJ Abrams, Kevin Bright, James Burrows, Suzanne de Passe, Vin Di Bona, Dennis Doty, Chuck Fries, Tom Hanks, Tanya Hart, Charles Floyd Johnson, Lee Miller, Bob Papazian, Norman Powell, and others leading producers, writers and directors. For additional information on The Caucus visit: www.caucus.org https://www.facebook.com/caucus.org https://twitter.com/tvcaucus

Bulldog DM to present live streaming workshop at SXSW 2017

Bulldog DM has been selected to co-present a state of the art workshop for the tech, media and music industry entitled “Deep-Dive Live Streaming Workshop for Promoters” on March 15, 2017 at the intersection of the Interactive and Music tracks of SXSW.  As the world’s premiere tech, media and content conference its a significant task to get selected to present and curate a 90 minute workshop at the conference.  Details can be found at http://schedule.sxsw.com/2017/events/PP67149


sxsw 2017 bluto

Bulldog DM authors best practice premium live streaming white paper

The live streaming agency white paper provides the definitive how to for brands, marketers, agencies and content owners

LOS ANGELES (December 1, 2016) – Bulldog DM the world’s first live streaming agency announced today that it has created a live streaming best practice white paper. The document summarizes the complexities of live streaming and Bulldog DM’s market leading approach to driving an optimized experience that engages the viewer and empowers the content owner to deliver a quality digital broadcast at scale.

The popularity of live streaming is now at all time high with leading platforms like Facebook, Twitter and Instagram offering live streaming to viewers and content owners with Facebook reporting that live video is watched 3x longer than non live content.

“Live streaming, especially of premium experiences is a vastly different business than on demand content streaming and it calls for a certain set of skills and expertise to achieve the content objectives. We’ve been deeply entrenched in this market for over a decade and have been involved in facilitating the most watched and most innovative live streamed events in history and wanted to summarize and offer a best practice white paper to the market. We are also seeing a tremendous increase in amplifying live events and sharing them with viewers on any connected device, which is part of our DNA. Our white paper addresses all of the key elements in the execution process and address how to transform the viewer into a collaborative participant – which benefits all stakeholders “said Bulldog DM CEO and Founder, John Petrocelli.

Live streaming’s popularity is also growing for marketers due to ad blocking adoption which is predicted by eMarketer to grow 34% in 2017 in the US to 86 million users and cord cutting amongst millennials which Verizon estimates at 41% of the US millennial demographic.

Find out more at www.bulldogdm.com and contact Bluto@bulldogdm.com for a copy of the white paper.

Bulldog DM to partipate in tech panel at FestForums

Born out of a desire to forge alliances between festival producers in food, beverage, music and film, FestForums is the key stop for all event producers and entertainment industry leaders FestForums is all things festival conference. The fall FestForums takes place Nov 19-21, 2016 in Santa Barbara at the Fess Parker Resort and special guests include Bruce Dern, Quentin Tarantino, Cat Cora, Jack and Kim Johnson, Rita Coolidge, and hundreds more festivals and industry leaders.

FestForums will feature a technology panel on Monday November 21st: “Festival and event producers now rely on technology to manage logistics and communications on so many levels. Over the last few years, we have seen technology expand in ticketing, access, talent management, user experience and much more. Let’s look at the latest trends from both sides of the fence; the producer and the fan.”

Bulldog DM CEO and Founder, John Petrocelli will join industry leaders in this insightful discussion. Read more here: http://www.festforums.com/welcome/

Bulldog DM to lead panel at Digital Hollywood Fall 2016: Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

Industry thought leader Bulldog DM will lead and curate a conversation with industry experts from Goldenvoice/Coachella, YouTube, Ripplebox, LiveList and Vantage TV on Thursday, October 20th 2:15 PM – 3:30 PM Track II: Guerin B, in Herscher Hall. See details here: Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

Podcast: SXSW Panel moderated by Bulldog DM Founder John Petrocelli – The Digital Music Festival: Live Streamed!

One of the most talked about panels at SXSW 2016 featured Live Nation, AEG, legendary Coachella/Lollapalooza/Bonnaroo and Austin City Limits Producer Hank Neuberger – curated by Bulldog DM. Listen here to the entire panel: SXSW Music Festival Live Stream

Live streaming and music festivals are two very popular topics and this panel discussion brings both of them together with industry thought leaders discussing this growing market, milestone events and the future. We will cover the growth of the device market, mobile adoption and the importance of social media around these compelling, rich weekend digital broadcasts of experiences like Coachella, Bonnaroo, Lollapalooza, Austin City Limits and many more.

Festival’s Live Streaming Momentum Mirrors Brand’s Future in Video


Festivals like Coachella, Bonnaroo, and Lollapalooza have been ahead of the current live video streaming curve by a few years. A pioneer in this space has been Bulldog Digital Media (DM), a live streaming digital execution and strategy agency, which was center to this weekend’s Gov Ball live streaming operations.

“Years ago I moved YouTube into the live streaming market,” said Bulldog DM’s CEO and founder, John Petrocelli, “They’re obviously the top video platform. They’ve now built, arguably, the greatest live video stack in the world.”

When Petrocelli brought live streaming into the festival market, although he knew the potential for engagement would be great, he never anticipated live streaming would expand so rapidly and in such a short amount of time. “It’s become a bit of a tidal wave so quickly, but we’re happy to see that it’s being embraced.”

Bulldog DM has worked with over 40 festivals, with many more slated for this festival season, including the Vans Warped Tour live webcast from Dallas on June 24th, Firefly Music Festival June 16-19, KAABOO Del Mar, Life Is Beautiful, Okeechobee, Abroadfest, Breakaway, Bumbershoot, 90s Fest, Country Night Lights and SnowGlobe Music Festival in Lake Tahoe.

Read full article at KaffeineBuzz.com

KAABOO Del Mar selects Bulldog Digital Media for live streaming strategy

Bulldog DM will work with groundbreaking event to develop a live stream and digital broadcast experience.

LOS ANGELES, March 15, 2016 /PRNewswire/ — KAABOO Del Mar, a completely curated three-day sound voyage that combines incredible genres of music and taste making socials with a modern wonderland on the warm shores of the Pacific, has selected industry thought leader and agency Bulldog Digital Media to establish and develop a live streaming strategy for its 2016 event.  The two entities will collaborate to develop a rich digital broadcast program for distribution to all connected devices, allowing for brands and sponsors to engage with digitally savvy music and culture fans. The spectrum of entertainment that will be found at KAABOO Del Mar will include world-class music, incredible cuisine, craft libations, comedy acts, contemporary art, fashion, interviews, and fan perspective.  Bulldog DM will marry this compelling content, offering its industry leading best practices for live music and festival streaming, creating a must-have media experience for brands.

KAABOO Del Mar’s launch in 2015 boasted a lineup that included No Doubt, The Killers, Zac Brown Band, Sheryl Crow, Foster The People and The Roots. With the stunning Southern California coast line once again serving as the event backdrop, the upcoming 2016 lineup will host an impressive talent pool, including Jack Johnson as one of the three headliners, plus The Avett Brothers, Goo Goo Dolls and many more still to be announced.

Just in time for the demand for live-streamed digital video to grow and accelerate, Havas reports that 52% of Americans would like to have access to live broadcasts of concerts and music festivals via computer, mobile or tablet.  This month Facebook reported that live video was being consumed three times longer as VOD across its platform.

“As promoters continue to develop breathtaking and rich experiences like KAABOO has done we are seeing a significant interest by music fans around the country and the world to tune in and enjoy these events in a collaborative and participatory manner.  The attention to detail that the KAABOO team has invested into this experience from the moment you enter the grounds and across the music performances on the stages, to the culinary offering, art and comedy is indescribable and will make for an incredible and engaging live streamed experience.  We believe this presents a unique and meaningful way for brands to connect with not only affluent music fans but music fans in general given the setting and breadth of content,” said Bulldog DM CEO and Founder, John Petrocelli.

“We feel we have created something unique and special at KAABOO Del Mar,” said Bryan Gordon, Founder and CEO KAABOO Del Mar. “We chose to work with Bulldog DM based on their expertise and experience in live streaming some of the worlds most watched, and more importantly, most innovative live music experiences.  We feel that together our teams provide an interesting and compelling media opportunity in the live stream and content experience of KAABOO Del Mar.”

The live-streamed experience will feature extensions to mobile, tablets, gaming consoles, and connected TVs with a rich integrated social media campaign delivering content from multiple stages and locations throughout the grounds.  KAABOO and Bulldog DM also expect to offer virtual reality and 360 viewing experiences to select partners.  KAABOO Del Mar’s 2016 dates are September 16-18.

About Bulldog DM
Bulldog DM is the world’s first and most experienced live streaming digital execution and strategy agency.  We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.
Find out more at www.bulldogdm.com.

About KAABOO Music Experience
KAABOO is a three-day “mix-perience” and perfect weekend escape for the sophisticated concert-goer and corporate guests looking for a fully immersive experience without the rough qualities of a traditional outdoor event. It combines a diverse mix of music, high quality culinary offerings, the very best craft libations, visually inspiring art exhibitions, comedy, dancing and all of the indulgent amenities you could hope for, together in one place. Already announced acts include Jack Johnson, The Avett Brothers, Goo Goo Dolls, Jason Isbell, Rachel Bloom and Janeane Garofalo, as well as artist Caratoes with many more names to be added to the lineup in March — stay tuned.  Located at the historic Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast.
Find out more at www.kaaboodelmar.com.

Media Contact
Caroline Andoscia
Andoscia Communications

KAABOO Media Contact
Gianna Cesa
Berhman Communications

SOURCE Bulldog Digital Media