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Livestreaming in China Heads Toward a Blowout

A third to a half of China’s Internet population sometimes watches livestreams. Credit Suisse estimates that the sector —which generates money through virtual tips, advertising, and tempting shoppers on platforms such as Alibaba’s Taobao— will be worth $5 billion by the end of this year.

Read more at Bloomberg

Live concerts are music tech’s next frontier

67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”

Read more here —> Venture Beat

Is Live Video the Future of Content Marketing?

In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.

The leaders of Twitter followed by launching their own Periscope-powered live video feature in late 2016.

But what is it about live video that’s making social media giants clamber towards it with such haste? And more to the point, what does this all mean for content marketing?

Read more at CMSWire

OkeeChobee Festival Announces Daily Lineup and Schedule

The Florida music festival, OkeeChobee, has just revealed its daily lineup and schedule.

The headliners Usher & The Roots, Kings of Leon, and Bassnectar will be featured at times that range from 9: 30 – 12 pm. Usher and the Kings of Leon plan to perform two hours sets. You can view the entire schedule below:


OkeeChobee also plans to have catering for local food vendors, beverage stands, swimming areas, art installations, and yoga lessons. OkeeChobee attendees will have the opportunity to reach zen enlightenment while listening to their favorite music artists.

Tickets for 4 day “portal passes” are still available to purchase at 4 day portal passes include 4 performance days with entry to Sunshine Grove beginning on Thursday, March 2nd at 12pm, GA Camping in a nature paradise, Yoga workshops, speakers & more in ChobeeWobee Village, Early Access to Music and Beach Games at Aquachobee, Early Access to late night shenanigans at Jungle 51, Early Entry into craft area, food vendors & interactive art in ChobeWobee Village, and Special Okeechobee Music & Arts Festival 2017 Opening Ceremony.


Zedd, Marshmello, and Ric Flair Announced as Indy 500 Snake Pit’s Headliners

On May 28, 2017, Indianapolis Motor Speedway will be hosting the Indy 500 Snake Pit music festival. The lineup for the festival plans to be Marshmello, Zedd, RL Grime, Action Bronson, Adventure Club, The Trap House, and many more.

The entire event will be hosted by the famed WWE wrestler, Ric Flair. Flair put out a recent statement, “Can’t wait to rock it out with all of you from the Snake Pit. Wooooo!”

Indy 500 Snake Pit Trailer 2017

The festival plans to open at 7 a.m. , where attendees will be greeted with beer trailers, food, beverages, and the deafening sound of 33 race cars. Indy 500 Snake Pit’s website, has dubbed the festival as “The Greatest Spectacle in Racing.”

Tickets can be purchased at Prices range from $35 – $110.

ODESZA and Kaskade Headline Day for Night Festival

This weekend, Day for Night festival will be kicking off in Houston, Texas. The two day festival will host EDM power house headliners like ODESZA, Kaskade, and Aphex Twin. The rest of the lineup will consist of more eclectic music artist like Run the Jewels, Blood Orange, and Little Dragon.

In addition to the stellar music artist lineup, Day for Night attendees will be treated to visual art displays during music artists performances. Day for Night plans to bring back digital artist Jeannie Wu’s, famed “glitched digital carpet” that covers 45,000 square feet. Day for Night attendees who attend the “Red Stage”, will be able to see and dance on Wu’s digital pixelated rug.

A rendering of Jeannie Wu's digital-inspired design for the carpet using Interface's "Glitched" pattern tiles. The carpet of more than 45,000 square feet will cover the concrete in front of the main stage at the 2016 Day for Night Festival. Photo: Courtesy Of The Artist
A Rendering of Jeannie Wu’s Glitched Carpet

Day for Night tickets are still available to purchase at Prices range from 170 – 700 dollars.

Day for Night Trailer


BUKU Music Festival Announces Travis Scott and Deadmau5 as Headliners

From March 11 – 12,  BUKU Music + Art Project festival will be returning to New Orleans for its 5th consecutive year. The headliners who have been announced so far are Travis Scott, Deadmau5, Zeds Dead, Sleigh Bells, and Young Thug. The rest of the artists who are slated to play BUKU can be seen on the poster below:

BUKU music festival plans to have multiple stages located throughout Mardi Gras World with a serene backdrop of the industrial Mississippi river. There will also be the live art Gallery, Fort BUKU, where local and national artists craft sculptures, create graffiti art, and paint in real time. Fort BUKU aims to create an interactive experience that gives festival attendees a personal connection with the artists.

GA 2-Day regular, GA 2-Day plus, and Too BUKU VIP passes will be available for sale on Thursday 11 AM CT at The prices range from 189.99 – 289.99.

BUKU 2017 trailer

4evrfest Launch Release

IROCKE.COM Announces FOREVER FESTIVAL, Earth’s First Live Digital Music Festival

Seven Days and Nights of Live Music from the World’s Leading Live Digital Music Pioneers
August 4-11, 2013 at 4EVRFEST.COM and Partner Sites. Artist Auditions Open Now.

Los Angeles, CA (July 16, 2013) – IROCKE.COM, the #1 source for live digital concerts worldwide, announces FOREVER FESTIVAL, an unprecedented, seven-day live digital concert experience celebrating the musicians, fans, and pioneers leading the explosive global growth of live digital concerts.

On August 4, 2013 at 5:00pm PST, the Forever Festival kicks-off a weeklong live broadcast of music performances available for viewing on the official festival site and festival partner sites. Artist and venue line-ups will be announced on July 25, 2013. Additional information and updates are available on the official Forever Festival website and social hashtag #4EVRFEST.

“The Forever Festival celebrates the pioneers of the global live digital music industry,” said Karl Rogers, co-founder and CEO of IROCKE.COM. “In the same way the 60’s communal spirit revived the music festival format, these modern-day ‘live digital concert’ mavericks are re-imagining what is possible with live music performance, and are changing live music, forever.

More than 200 million viewers worldwide via Internet connected devices such as computers, smartphones, TVs, and game consoles have experienced live digital concerts since 2012. Forever Festival plans to tap into this global market via shared streams from the premium suppliers of live digital music content around the world with potentially millions of viewers interacting with the Forever Festival network throughout the week.

Festival viewers will enjoy over 200 free and PPV performances by a wide range of artists collaborating with live digital music influencers around the world including: Austin City Limits Live; Beta Nightclub; Beatport Live; The Bing Lounge; Bulldog Digital Media; Concert Window; Livebeats; MoonTunes; MobileRider; The Roxy Theatre;; Silverback Music and Management; Springboard Productions;; Stageit; Stageside Live; TRI Studios; USTREAM, and more.

“Live video will transform entertainment, giving artists compelling ways to engage fans and build their brand without a big investment. With its live video programming guide and market research, IROCKE is enabling the first new music product since MTV,” says Roger Mr. McNamee, musician in streaming pioneer Moonalice and co-founder of MoonTunes.

The FOREVER FESTIVAL will be anchored from four live broadcast hubs across the globe and directed by visionaries in the live digital concert industry. They include:

The North American Hub, based in Los Angeles, is produced and directed by Allen Sanford, co-founder and COO of IROCKE. “Live digital distribution is a positive disruption of the music business that provides a new and rewarding path for artists and audiences to enjoy live music,” said Sanford.

The Sub-Saharan Hub, based in Johannesburg, South Africa, is produced and directed by Eban Oliver, founder of SkyRoomLive in partnership with NOKIA MUSIC and SABC1 television network.

The European Hub, based in Berlin is produced by Mr. Oliver and directed by Leon Reteif of SkyRoomLive Berlin in partnership with the NHow music and lifestyle hotel.

The South American Hub, based in Miami, is produced and directed by Clinton Cox, CEO of Cheetah Lounge, a veteran of premium live video production for festivals including ULTRA Music Festival, Bang Music Festival and artists such as Daft Punk, Swedish House Mafia, and others.

“Live digital music experiences are becoming the quintessential vehicles for engaging and connecting both the audience and viewers,” remarks John Petrocelli, Co-founder Bulldog Digital Media. “Premium live music now extends to every connected device platform, transforming the digital viewer into a live participant. The Forever Festival embodies this incredibly dynamic unfolding market.”

Thought leaders in the live digital music industry will share their insights during the festival’s SOUND & VISION event broadcast on Wednesday, August 7, 2013 at 5pm PST. Participants include: Roger McNamee, musician in streaming pioneer Moonalice and co-founder of MoonTunes; Jay Samit, President, ooVoo, a live video platform serving 80 million consumers; Peter D. Csathy, CEO, Manatt Digital Media Ventures; Marc Scarpa, executive producer/director of Simplynew; John Petrocelli, co-founder Bulldog Digital Media; and Caroline Burruss, VP of partnerships for Austin City Limits Live.

The SOUND & VISION series is presented by the Live Digital Music Association (LiveDMA), a trade association dedicated to the advancement of the live digital music industry. “As a founding member of LiveDMA, our mission is to unify our industry and create meaningful new fan experiences and fan integration for brands, as we bring live digital music experiences to every music fan worldwide,” said Ms. Burruss.

Bands, musicians, DJ’s and venues interested in participating in the Forever Festival are invited to submit performance videos at Each submission will be considered for twenty-five available artist showcase performance slots during the festival.

IROCKE.COM is the #1 source for live digital concerts worldwide. IROCKE offers simplest way to discover and attend live digital concerts together with friends. For artists and brands, IROCKE provides a powerful and customizable platform for distributing and promoting live digital performances and appearances to fans around the world. For more information visit .

Caroline Bruderer
Director of Marketing

Henry Eshelman
Platform Media Group