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Prime Video Sets NFL Streaming Record with Vikings-Eagles TNF Opener

Prime Video kicked off its 2023 Thursday Night Football schedule last night setting an all-time record as the most-streamed NFL game in history.*

According to Nielsen’s custom Integrated Live Streaming Report**, Prime Video averaged 16.6 million viewers (AMA) across all media platforms during last night’s Vikings-Eagles showdown, as the defending NFC Champions notched their second win of the season

Read more –> Prime Video Sets NFL Streaming Record with Vikings-Eagles TNF Opener

YouTube Renews Coachella Deal Through 2026

YouTube and Goldenvoice have once again renewed their livestream and content partnership agreement for the Coachella Valley Music and Arts festival, striking an agreement that keeps the mega two-weekend festival on the Google-owned video platform through 2026.
First signed in 2011, the streaming partnership was renewed in 2018 through 2021 — the 2020 and 2021 versions of the festival were postponed due to COVID-19. Last year, the two companies worked out an agreement to air the festival’s post-pandemic return.

Read more –> The Coachella livestream is back, only on YouTube!

TikTok’s Livestreaming Business Is Exploding

Livestreaming is becoming a big business for TikTok.
‘Revenue from livestreaming is growing at nearly double the rate of TikTok’s ad business. In the last two years, TikTok’s online ads revenue has grown by 500%, while its livestreaming revenue has increased by 900%.’

Read more –> Gizmodo