Coca-Cola Case Study


Bulldog live streaming amplifies
Coca-Cola festival sponsorship

The Opportunity

Coca-Cola, as the official presenter of the prestigious Vive Latino Music Festival, wanted to extend the experience to digital platforms and stream the entire festival to fans on any connected device. Moreover, Coca-Cola wanted amplify their sponsorship of Mexico’s leading music festival by enabling a complete digital broadcast of all three days of these exciting performances from the multiple stages at the festival.

The Experience

The Vive Latino music festival now in its 17th year is regarded as one of the most established and important music festivals in the world. Vive Latino features some of the top Latin and Spanish artists in music with international, multi-platinum headliners coming together for three days in a festival experience of compelling music, art and food live from Mexico City. Vive Latino features over 100 artists from all over the globe.

Bulldog Digital Media Partership

Coca-Cola turned to Bulldog Digital Media (Bulldog DM) to provide a complete turnkey live streaming and digital broadcast solution to extend the branded experience to connected consumers throughout Mexico who could tune in and live stream the experience in HD, switch between stages, view from their mobile handsets and participate via social media — all as a completely branded Coca-Cola expereince. The “Vive Latino presented by Coca-Cola” event was set to attract over one million views, so Coca-Cola needed a skilled partner that could develop and host a robust and rich experience for the virtual attendees.


Bulldog DM managed all of the video feeds from the main stages and created a turnkey digital broadcast that aligned Coca-Cola with the live performances and engaged with fans on their connected devices.

In addition to the video experience Bulldog DM delivered and managed a rich social media engagement strategy with our partner, BLive.  BLive’s proprietary technology facilitated a participatory experience for fans to chat, comment and connect around the live music experience, increasing engagement time three-fold.

The user experience included design integration of brand logos, assets and styles; a customized social media application; a multi-channel video player; and an interactive festival schedule with optional SMS text notifications. Additionally, the entire user experience was translated to Spanish. The cross-platform experience included desktop, tablet and mobile platforms and allowed the festival audience to experience the event and connect with each other in real time from anywhere within Mexico.

Bulldog DM provided live-event monitoring of the page, the interactive widgets, and live-stream experience. The event was hosted on a scalable, cloud-based server infrastructure that provided a stable, flexible framework for the large-scale audience. The post-event reporting offered insights on the live stream user demographics, social media engagement, and its influence on user behavior within the context of the live stream page.

If you have any questions about how Bulldog DM could help you enable an innovative experience, call us at (310) 906-0527.