Delta Case Study


Delta Airlines

Bulldog DM facilitated the production of this holiday content strategy for Delta Air Lines as Delta made its beverage cart the star of a music video in which flight attendants and pilots team up with musicians and performance artists for a tune that makes use of seat belts, cups, spoons and other familiar in-flight items a la the Broadway show Stomp. The experience lived both online and offline with Delta flight attendants and pilots bringing the “Cheer Carts” to popular locations in New York City, Seattle, Atlanta and Los Angeles, along with live music and complimentary treats, and giveaway items.