Hyundai aimed to reveal their new Elantra with a live and virtual showcase, sharing their flagship vehicle’s new innovations and features with a captivating media-rich experience.
The Partnership
Hyundai wanted an experienced partner to captain operations, logistics and technology, including on-premise bandwidth and integration across social platforms. “Bulldog DM understood our concerns about managing all of the technical and operational logistics of amplifying our presentation to the world via livestreaming,” said Hyundai’s Sr. Group Manager, Corporate and Marketing Public Relations. “We needed a partner that could both meet and exceed our expectations.”
The Solution
Hyundai and Bulldog DM built a digital distribution strategy for a gorgeous HD experience across the automaker’s YouTube, Facebook Live, and Twitter channels—including Bulldog’s Instagram add-on that delivers high-quality streaming of fully-produced video (instead of IG’s default mobile phone camera video only). HyundaiUSA alerted all 559,000+ IG followers that HyundaiUSA was live and broadcasting in multi-camera HD.
Conclusion
Hyundai earned record-smashing sales and audience with their livestream amplification strategy. “This strategy far exceeded our expectations and livestreaming helped us obtain an impactful start with the target consumer: millennials and Gen Zs.,” said Hyundai’s Senior Manager, Quality, Service and Technology PR. “Hyundai embraced the power of live storytelling and amplifying compelling real-time moments across social platforms. The results speak for themselves in the historic sales numbers,” said Bulldog DM CEO John Petrocelli.
- Audience: 70,000 viewers
- Media: 150 articles
- Reach: 23 million people
- Cars sold: 10,058 Day 1 pre-orders (nearly 10X more than ever before)