The Opportunity
Hyundai wanted a new way to present the most advanced model of their flagship and highest selling vehicle ever, the Elantra.
The Experience
Team Hyundai elected to curate a livestream amplification of the reveal and reach as many real time viewers as possible.
Bulldog DM Partnership
The project required an experienced partner to captain operations, logistics and technology, including on-premises bandwidth and integration across social platforms. Bulldog DM built a digital distribution strategy for a gorgeous HD experience across the automaker’s YouTube, Facebook Live, and Twitter channels—including Bulldog’s Instagram add-on that delivers high-quality streaming of fully-produced video. Bulldog DM understood our concerns about managing all of the technical and operational logistics of amplifying our presentation to the world via livestreaming,” said Hyundai’s Sr. Group Manager, Corporate and Marketing Public Relations. “We needed a partner that could both meet and exceed our expectations.”
The Result
Hyundai earned record-smashing sales and audience with their livestream amplification strategy. “This strategy far exceeded our expectations and livestreaming helped us obtain an impactful start with the target consumer: millennials and Gen Zs.,” said Hyundai’s Senior Manager, Quality, Service and Technology PR. “Hyundai embraced the power of live storytelling and amplifying compelling real-time moments across social platforms. The results speak for themselves in the historic sales numbers,” said Bulldog DM CEO John Petrocelli.
Audience: 70,000 viewers
Media: 150 articles
Reach: 23 million people
Cars sold: 10,058 Day 1 pre-orders (nearly 10X more than ever before)