Festivals like Coachella, Bonnaroo, and Lollapalooza have been ahead of the current live video streaming curve by a few years. A pioneer in this space has been Bulldog Digital Media (DM), a live streaming digital execution and strategy agency, which was center to this weekend’s Gov Ball live streaming operations.
“Years ago I moved YouTube into the live streaming market,” said Bulldog DM’s CEO and founder, John Petrocelli, “They’re obviously the top video platform. They’ve now built, arguably, the greatest live video stack in the world.”
When Petrocelli brought live streaming into the festival market, although he knew the potential for engagement would be great, he never anticipated live streaming would expand so rapidly and in such a short amount of time. “It’s become a bit of a tidal wave so quickly, but we’re happy to see that it’s being embraced.”
Bulldog DM has worked with over 40 festivals, with many more slated for this festival season, including the Vans Warped Tour live webcast from Dallas on June 24th, Firefly Music Festival June 16-19, KAABOO Del Mar, Life Is Beautiful, Okeechobee, Abroadfest, Breakaway, Bumbershoot, 90s Fest, Country Night Lights and SnowGlobe Music Festival in Lake Tahoe.