Read the new Streaming Media article written by Bulldog DM CEO, John Petrocelli, at: www.streamingmedia.com. Learn about Bulldog DM’s role in the live streaming industry and what knowledge is needed to succeed in the live streaming industry.
Media and Technology thought leader CREATV Media has published their list of 10 hot, new media/tech companies and Bulldog DM has made the prestigious list. CREATV Media is a Leading & Highly Connected Media, Entertainment & Technology M&A, Business Development & Advisory Services Firm and knows their stuff.
Read more at —-> CREATV Media
The live streaming agency will provide best practice services and strategy to help advertisers optimize their Facebook live events and experiences
(Los Angeles/New York February 13, 2018) – Bulldog DM, the world’s first and most experienced live streaming agency today announces a full practice solution for brands and marketers looking to connect and engage viewers via Facebook Live. The approach will help brands build impactful live streaming strategies and provide all of the necessary services to bring the experiences to life.
Bulldog DM has a rich and deep history in the premium live streaming market that includes the past five years since the company’s launch but also extends back to the founder and CTO leading the live streaming business at AEG under the AEG Digital Media banner.
In that time the live streaming market has exploded creating growing demand from viewers, content owners, brands and platforms to offer and experience collaborative and participatory live streamed broadcasts. As the connected device market continues to accelerate in parallel with the development of social media platforms viewers have gravitated to live streamed experiences they can enjoy on their connected devices and tune-in in real time with fellow participants.
Facebook’s launch of live streaming and their Facebook Live product has elevated the market demand for live content experiences. Facebook has reported that live video is watched three times longer and delivers six times as many interactions as video on demand.
In response to this demand and based on client and brand feedback Bulldog DM has taken their best practice live streaming stack and created a turnkey strategy specifically for Facebook Live. Bulldog DM has executed dozens of live streams on the Facebook Live platform for major brands and content owners and has keen insight into how brands can best position themselves for successful Facebook Live strategies.
Bulldog DM powered Facebook live streaming projects and clients include:
Digital media leading expert and author Peter Csathy, Chairman of CREATV Media added “There is no denying the growth and appeal of live streaming and Facebook’s mission critical role in the market. Bulldog DM has emerged as a trusted expert in this hot market with a compelling track record and almost unmatched skill set. We expect to see continued growth in the live streaming market this year and next with Facebook being a focal point and priority for content creators and brands.”
Bulldog DM sees the advertising industry in the throes of significant transition as it faces new challenges to traditional approaches and how live streaming can address those challenges.
“Brands and agencies are running up against the roadblocks of cord cutting, ad blocking and brand safety which are adversely impacting their advertising efficacy and precluding them from connecting with consumers. Live streaming is the key way to overcome those challenges and reach and more importantly engage viewers. We have unrivaled history in this market and our live streaming best practices remove the guesswork and heavy lifting for brands, agencies and content owners. As a platform that was founded on engagement we see Facebook as a cornerstone component for marketers and their live streaming strategies. We help brands move their traditional budgets to live streaming and can help them both be successful and obtain the engagement they so desire” said Bulldog DM founder and CEO John Petrocelli.
The Bulldog DM Facebook Live strategy will run the gamut from leading live video and streaming producers with pedigrees in broadcast television to Grammy-winning live music producers. The technical services and management component includes best practice services, equipment and technology for transmitting, encoding and near-real-time publishing of live HD video streams. Bulldog will also facilitate optimization of the user experience to create stronger viewer engagement via interactive calls to action and real-time user polling.
About Bulldog DM
Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis to achieve reach, engagement and metrics. Our goal is to connect today’s digitally engaged consumer to the world’s top live content.
Our team has facilitated the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true live connection to today’s digitally savvy content consumer.
Media Contact
Kerri Brusca
(845) 893-7427
Bulldog DM CEO John Petrocelli sat down with Business Rockstars – The Biggest Entrepreneur Platform On The Planet – to talk about the live streaming market and Bulldog DM.
Watch here —> Business Rockstars
Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.
Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.
“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”
When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”
Read more here —> Kaffeine Buzz
Bulldog DM’s work with Coca-Cola and bringing live VR and 360 streaming is highlighted in this informative article about innovation and the live music experience.
Read more here —> Kaffeine Buzz
Panelists went in-depth on the execution of successful streaming platforms using both Live and Video-On-Demand technologies to distribute and monetize programming and answered the most frequently asked question, “How do you get an audience?”
Read more here—> The Caucus for Producers, Writers and Directors
The boxing match is a significant expansion of Netflix’s live sports strategy. The streaming giant inked a 10-year deal with the WWE valued at more than $5 billion in January
Read more–> Netflix livestream boxing
Coca-Cola launched its first new permanent flavor in three years, with an AI driven, immersive taste experience from the Spiced Shop. Spiced Shop, designed using AI technology by Euphoria star Storm Reid, is a sensory experiential art installation celebrating Coca-Cola’s boldest innovation yet – Coca-Cola Spiced. Coke turned to Bulldog DM to power and execute the livestream amplifying the event to viewers everywhere. The livestream was hosted by Twitch personality, Chrissy Constanza on her and Coke’s Twitch channels. Bulldog DM provided all of the multi-camera video capture, managed technical services and management of the Twitch channel including support for interactive features.
Watch the recap here –> Coke Spiced
The company has been expanding its reach in sports, agreeing in 2021 to pay about $1 billion a year for the exclusive rights to Thursday Night Football.
Read more –> Amazon has won the exclusive rights to stream an NFL playoff game on Prime Video next season
Japan based Mixi, Inc once again turned to Bulldog DM to power, produce and enable a holiday livestream experience with music superstar Charlie Puth for the humy platform. Humy is the official fan communication service for Charlie Puth and the artist interacted in a real time Q&A with fans across APAC and treated the humy community to an intimate concert featuring his hits and select Christmas songs.
Learn more at humy –> humy presents Charlie Puth
AT&T’s innovative Emerging Voices series continued on December 5th with an exclusive, unique performance event from 2X Latin Grammy nominated urban sierreño stars Yahritza y Su Esencia live on YouTube. A rising artist with a compelling sound that is gaining global attention after being discovered on TikTok in late 2021 Yahritza y Su Esencia delivered a showcase of their rich and unique sound. Bulldog DM provided technical management, support and real time audience tune in and discovery to the ground breaking broadcast.
Watch the replay –> AT&T Emerging Voices presents Yahritza y Su Esencia
Fans around the world were able tune in to a livestream watch party and virtual screening with the director and cast of Amazon Prime Video’s holiday smash hit “Candy Cane Lane” starring Eddie Murphy on Sunday December 3rd. The event was the first ever watch party hosted directly on the Amazon platform and featured director Reginald Hudlin and cast members Chris Redd, DC Young Fly, Jillian Bell and Robin Thede. Bulldog DM helped drive real time viewers to discover and tune in to the experience powered by Little Cinema Digital.
Visit Candy Cane Lane on Amazon –> Candy Cane Lane
An award winning, annual celebration of black business Black Entrepreneurs Day is a livestream special at the intersection of business and entertainment. Created by Shark Tank’s Daymond John the show provides learnings, insights, and resources with guests including Shaquille O’Neal, Anthony Anderson, Cedric the Entertainer, Ice-T, Whoopi Goldberg and Rick Ross in partnership with brands: McDonald’s, JP Morgan, Salesforce, Hilton, Lowe’s and T-Mobile. Bulldog DM’s tune in service was selected by producer Medium Rare to help bring the experience to a massive real time audience of millions.
Watch the replay here –> Black Entrepreneur’s Day
Qualcomm’s Snapdragon Summit is Qualcomm’s most important and significant event on its corporate calendar featuring keynotes, announcements, and demonstrations of the latest developments and features of the Snapdragon platform live from Maui. Qualcomm is joined by strategic partners at Snapdragon Summit that include Microsoft, Dolby, Samsung, HP, Lenovo and others including Meta CEO Mark Zuckerberg and Microsoft CEO Satya Nadella. Qualcomm once again turned to Bulldog DM to livestream the experience to its key socal media accounts on YouTube, LinkedIn and Twitter providing turnkey managed services including transmission, live encoding, and captions.
Watch here –> Snapdragon Summit
Disney’s livestream of the India-Pakistan match of the ICC Cricket World Cup on October 14, 2023, on their Disney + Hotstar platform had the largest number of “concurrent viewers” to date at 35 million. Leading industry analyst offers more insight into the most viewed experiences.
Read more –> Top 10 Largest Live Streaming Events in History
UnitedMasters presented the fifth iteration of their Selectcon conference an event that bridges the gaps between music, culture, and the industry live from Terminal 5 in NYC and partnered with Bulldog DM to extend the experience to viewers across YouTube, Instagram and Twitter. Bulldog DM provided all of the live multi-camera video production, transmission + live encoding and distribution across UnitedMasters’ social channels in addition to driving real time viewership and tune in. SelectCon 005 was headlined by global superstar Davido, Latin sensation Tokischa, media platform Earn Your Leisure and Atlanta-based music collective LVRN with hosts Elliott Wilson, AJ Ramos, Steve Stoute and Dometi Pongo.
Watch the replay –> Selectcon 005
