Zedd, Marshmello, and Ric Flair Announced as Indy 500 Snake Pit’s Headliners

On May 28, 2017, Indianapolis Motor Speedway will be hosting the Indy 500 Snake Pit music festival. The lineup for the festival plans to be Marshmello, Zedd, RL Grime, Action Bronson, Adventure Club, The Trap House, and many more.

The entire event will be hosted by the famed WWE wrestler, Ric Flair. Flair put out a recent statement, “Can’t wait to rock it out with all of you from the Snake Pit. Wooooo!”

Indy 500 Snake Pit Trailer 2017

The festival plans to open at 7 a.m. , where attendees will be greeted with beer trailers, food, beverages, and the deafening sound of 33 race cars. Indy 500 Snake Pit’s website, has dubbed the festival as “The Greatest Spectacle in Racing.”

Tickets can be purchased at Prices range from $35 – $110.

Bulldog DM to present live streaming workshop at SXSW 2017

Bulldog DM has been selected to co-present a state of the art workshop for the tech, media and music industry entitled “Deep-Dive Live Streaming Workshop for Promoters” on March 15, 2017 at the intersection of the Interactive and Music tracks of SXSW.  As the world’s premiere tech, media and content conference its a significant task to get selected to present and curate a 90 minute workshop at the conference.  Details can be found at

ODESZA and Kaskade Headline Day for Night Festival

This weekend, Day for Night festival will be kicking off in Houston, Texas. The two day festival will host EDM power house headliners like ODESZA, Kaskade, and Aphex Twin. The rest of the lineup will consist of more eclectic music artist like Run the Jewels, Blood Orange, and Little Dragon.

In addition to the stellar music artist lineup, Day for Night attendees will be treated to visual art displays during music artists performances. Day for Night plans to bring back digital artist Jeannie Wu’s, famed “glitched digital carpet” that covers 45,000 square feet. Day for Night attendees who attend the “Red Stage”, will be able to see and dance on Wu’s digital pixelated rug.

A rendering of Jeannie Wu's digital-inspired design for the carpet using Interface's "Glitched" pattern tiles. The carpet of more than 45,000 square feet will cover the concrete in front of the main stage at the 2016 Day for Night Festival. Photo: Courtesy Of The Artist
A Rendering of Jeannie Wu’s Glitched Carpet

Day for Night tickets are still available to purchase at Prices range from 170 – 700 dollars.

Day for Night Trailer


BUKU Music Festival Announces Travis Scott and Deadmau5 as Headliners

From March 11 – 12,  BUKU Music + Art Project festival will be returning to New Orleans for its 5th consecutive year. The headliners who have been announced so far are Travis Scott, Deadmau5, Zeds Dead, Sleigh Bells, and Young Thug. The rest of the artists who are slated to play BUKU can be seen on the poster below:

BUKU music festival plans to have multiple stages located throughout Mardi Gras World with a serene backdrop of the industrial Mississippi river. There will also be the live art Gallery, Fort BUKU, where local and national artists craft sculptures, create graffiti art, and paint in real time. Fort BUKU aims to create an interactive experience that gives festival attendees a personal connection with the artists.

GA 2-Day regular, GA 2-Day plus, and Too BUKU VIP passes will be available for sale on Thursday 11 AM CT at The prices range from 189.99 – 289.99.

BUKU 2017 trailer

Bulldog DM authors best practice premium live streaming white paper

The live streaming agency white paper provides the definitive how to for brands, marketers, agencies and content owners

LOS ANGELES (December 1, 2016) – Bulldog DM the world’s first live streaming agency announced today that it has created a live streaming best practice white paper. The document summarizes the complexities of live streaming and Bulldog DM’s market leading approach to driving an optimized experience that engages the viewer and empowers the content owner to deliver a quality digital broadcast at scale.

The popularity of live streaming is now at all time high with leading platforms like Facebook, Twitter and Instagram offering live streaming to viewers and content owners with Facebook reporting that live video is watched 3x longer than non live content.

“Live streaming, especially of premium experiences is a vastly different business than on demand content streaming and it calls for a certain set of skills and expertise to achieve the content objectives. We’ve been deeply entrenched in this market for over a decade and have been involved in facilitating the most watched and most innovative live streamed events in history and wanted to summarize and offer a best practice white paper to the market. We are also seeing a tremendous increase in amplifying live events and sharing them with viewers on any connected device, which is part of our DNA. Our white paper addresses all of the key elements in the execution process and address how to transform the viewer into a collaborative participant – which benefits all stakeholders “said Bulldog DM CEO and Founder, John Petrocelli.

Live streaming’s popularity is also growing for marketers due to ad blocking adoption which is predicted by eMarketer to grow 34% in 2017 in the US to 86 million users and cord cutting amongst millennials which Verizon estimates at 41% of the US millennial demographic.

Find out more at and contact for a copy of the white paper.

Bulldog DM to partipate in tech panel at FestForums

Born out of a desire to forge alliances between festival producers in food, beverage, music and film, FestForums is the key stop for all event producers and entertainment industry leaders FestForums is all things festival conference. The fall FestForums takes place Nov 19-21, 2016 in Santa Barbara at the Fess Parker Resort and special guests include Bruce Dern, Quentin Tarantino, Cat Cora, Jack and Kim Johnson, Rita Coolidge, and hundreds more festivals and industry leaders.

FestForums will feature a technology panel on Monday November 21st: “Festival and event producers now rely on technology to manage logistics and communications on so many levels. Over the last few years, we have seen technology expand in ticketing, access, talent management, user experience and much more. Let’s look at the latest trends from both sides of the fence; the producer and the fan.”

Bulldog DM CEO and Founder, John Petrocelli will join industry leaders in this insightful discussion. Read more here:

Bulldog DM to lead panel at Digital Hollywood Fall 2016: Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

Industry thought leader Bulldog DM will lead and curate a conversation with industry experts from Goldenvoice/Coachella, YouTube, Ripplebox, LiveList and Vantage TV on Thursday, October 20th 2:15 PM – 3:30 PM Track II: Guerin B, in Herscher Hall. See details here: Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

Podcast: SXSW Panel moderated by Bulldog DM Founder John Petrocelli – The Digital Music Festival: Live Streamed!

One of the most talked about panels at SXSW 2016 featured Live Nation, AEG, legendary Coachella/Lollapalooza/Bonnaroo and Austin City Limits Producer Hank Neuberger – curated by Bulldog DM. Listen here to the entire panel: SXSW Music Festival Live Stream

Live streaming and music festivals are two very popular topics and this panel discussion brings both of them together with industry thought leaders discussing this growing market, milestone events and the future. We will cover the growth of the device market, mobile adoption and the importance of social media around these compelling, rich weekend digital broadcasts of experiences like Coachella, Bonnaroo, Lollapalooza, Austin City Limits and many more.

Festival’s Live Streaming Momentum Mirrors Brand’s Future in Video


Festivals like Coachella, Bonnaroo, and Lollapalooza have been ahead of the current live video streaming curve by a few years. A pioneer in this space has been Bulldog Digital Media (DM), a live streaming digital execution and strategy agency, which was center to this weekend’s Gov Ball live streaming operations.

“Years ago I moved YouTube into the live streaming market,” said Bulldog DM’s CEO and founder, John Petrocelli, “They’re obviously the top video platform. They’ve now built, arguably, the greatest live video stack in the world.”

When Petrocelli brought live streaming into the festival market, although he knew the potential for engagement would be great, he never anticipated live streaming would expand so rapidly and in such a short amount of time. “It’s become a bit of a tidal wave so quickly, but we’re happy to see that it’s being embraced.”

Bulldog DM has worked with over 40 festivals, with many more slated for this festival season, including the Vans Warped Tour live webcast from Dallas on June 24th, Firefly Music Festival June 16-19, KAABOO Del Mar, Life Is Beautiful, Okeechobee, Abroadfest, Breakaway, Bumbershoot, 90s Fest, Country Night Lights and SnowGlobe Music Festival in Lake Tahoe.

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