30 Oct 2014

Prime Social Group aligns with Bulldog Digital Media to create next generation live music experiences

30 Oct 2014

The leading independent music promoter in the midwest has built a deep roster of domestic and international music festivals that are wildly popular with millennials and are now available for digital presentation through the Bulldog DM partnership

LOS ANGELES (October 30, 2014) – Bulldog Digital Media, the world’s first digital live streaming agency announced today that effective immediately they will present Prime Social Group’s Numberfest, Breakway Festival and the Electro Beach series for live streaming and digital presentation to brands, agencies and sponsors that want to reach and engage the highly coveted college and millennial demographics. The Prime Social Group portfolio presents a very compelling digital branding opportunity for leading sponsors and marketers via the Bulldog Digital Media live streaming best practice solution set and for the first time these engagements can be brought to fans anywhere in the world on any connected device.

Each Prime Social Group festival has been carefully curated and reflects a unique and innovative connection with today’s digitally savvy, social media conscious 17-27 year old music fan and consumer:

The Number Fest – #FEST is The Premier College Music Festival Experience. Established in 2004 at Ohio University, #FEST has grown to become the biggest and best Collegiate Music Festival in the United States. For the last decade, #FEST has helped launch some of today’s brightest music stars to new heights. Based in Athens, OH, the ambiance and culture surrounding #FEST and the community in which the Festival was founded creates a once in a lifetime experience for all in attendance which can now be extended to any connected device. #FEST is like no other college party in the country. Our mission is based around providing the best music and entertainment possible for lowest price possible. With our one of a kind BYOB format, this is as Woodstock as it gets, or so says the 20,000 plus in attendance every year.
Electro Beach Spring Break http://electrobeachspringbreak.com – Filled with performances by some of the world’s biggest DJs, this 30-night EDM Spring Break promises to be an experience unlike any other. For the fourth consecutive year, Prime Social Group is delivering an explosive Artist lineup of the world’s most popular DJs. Set against the beautiful backdrop of Mexico’s luxury hotels, villas and beaches, spring breakers will have the opportunity to party with their favorite celebrity DJs alongside over 20,000 college students. The exclusive trailer from Electro Beach Spring Break 2012, features superstar DJs Calvin Harris, Afrojack, Zedd, Kewella, Laidback Luke, Steve Aoki, Dada Life, Chuckie, Grammy nominees TIESTO and AVICII as well as many more who rocked the stage at their sold out Electro Beach performances. With an even bigger star-studded lineup set in place for 2014, this year’s Electro Beach will be the most epic spring break yet!
Breakaway Music Festival – Festivals in MLS soccer stadiums Dallas, TX and Columbus OH, Prime Social Group is proud to announce Breakaway Music Festival! Each large-scale event features a genre-busting multi-artist bill spanning EDM, indie, pop, hip-hop, and beyond. It’s “Your Field. Your Fest.” Headliners have included: Bassnecter, Empire of the Sun, Porter Robinson, Wu Tang Clan, Schoolboy Q and Kendrick Lamar
Bulldog Digital Media has built and devised a turnkey digital music live streaming strategy that optimizes these experiences and drives reach, engagement and metrics with this highly coveted demographic. Moreover, the company understands and can identify the correct ecosystem and process to facilitate the ultimate live video experience that resonates with viewers for content owners, content distributors and sponsors, brands and advertisers which makes this partnership so compelling.

“The Prime Social Group digital portfolio offers brands a very attractive engagement with artist that have a deep connection to this demographic and the diversity of their line ups and locations only reflect the thinking and strategy that’s gone into developing their portfolio. Any brand that wants to reach this key demographic in an impactful manner will find a tremendous opportunity in the Prime Social Group live stream and digital experience offering. Moreover, these experiences provide great value as opposed to the much larger festivals that some brands find too expensive to support and they can now develop a calendar of experiences for a smaller spend and build a sustained strategy with Prime Social Group’s calendar powered by Bulldog” said Bulldog Digital Media CEO, John Petrocelli, a former AEG digital executive.

“We are very proud of the experiences we have developed for today’s music fan and we see a great opportunity to extend them to fans on any connected device, anywhere in the world and build in a deep social media strategy that transforms the viewer into a participant. We feel we have found the right partner in Bulldog Digital Media to present our experiences to the marketplace for the first time as they have the pedigree and experience in this market that no other company has. In addition they have educated us about the consumption of live streaming and its incredible demand on desktops, tablets, consoles and especially smart phones – which is where our audience is and lives” said Prime Social Group co-founder Adam Lynn.

The streaming of live music festivals via brand sponsorship has seen a significant market growth in 2014 with brands including T-Mobile, 7UP, Xbox, Red Bull and Budweiser all presenting multi-day, multi-stage live streamed experiences to consumers anywhere in the world on any device and Yahoo! and LiveNation launched a campaign to stream a live concert every single day of the year. American Express continues to deliver is leading edge Unstaged live multi-angle concert series to rave reviews on YouTube and VEVO. Bulldog DM has noted that live streamed festivals can yield 30-60 minute average viewer duration times with full social media integration and critical reporting metrics, key benchmarks that either not available via traditional advertising or simply not effective in reaching today’s millennial. “Our strategy when applied to this kind of content solves those problems for brands and advertisers” noted Petrocelli.

About Bulldog Digital Media

Bulldog Digital Media is a digital video agency specializing in live streaming experiences and turnkey execution strategies for live events. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music across all connected device platforms to achieve reach, engagement and metrics. We connect today’s digitally engaged consumer and millennial.

Find out more at www.bulldogdm.com.

About Prime Social Group

Prime Social Group has become a prevailing force in modern concert and event promotion, creating extraordinary live music experiences for both the audience and the artists. Founded in 2010 by Adam Lynn and Zach Ruben, the Columbus, Ohio-based company takes a genuinely innovative approach, presenting major concerts, festivals, and club events that are directly focused on the college and post-graduate demographic, both in the U.S. and beyond. Prime Social Group has been at the forefront of the Electronic Dance Music (EDM) explosion, utilizing their unique awareness of strategic marketing and social media promotion to produce unforgettable events that feature top artists such as Deadmau5, Steve Aoki, and Tiësto. As a result, Prime Social Group has seen rapid growth from the start, quickly establishing itself as a promotional powerhouse in nearly 30 markets worldwide, with offices now in Columbus, Barcelona, and New York City.

Find out more at www.primesocial.com

Media Contact

Caroline Andoscia // Andoscia Communications // caroline@andoscia.com // 212.475.2122

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