Festival

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Bulldog DM and AmpLive partner to amplify viewership of live streamed events and experiences

The live streaming agency will leverage AmpLive’s syndication capabilities to guarantee live viewership.

(New York, NY – September 26, 2017) – Bulldog DM and AmpLive have announced a unique partnership that will allow content owners, brands, agencies and live event producers to amplify their live events and reach extended audiences and viewers.  The partnership will leverage Bulldog DM’s best practice live stream agency approach and layer the AmpLive solution into the Bulldog DM offering allowing stakeholders to reach larger and more targeted live stream viewers.

Bulldog DM works with the world’s top experiences and music festivals to guide their live streaming strategies with brands, marketers, agencies and distribution platforms.  Brands are encountering challenges in traditional advertising arising from cord cutting, rampant adoption of ad blockers and brand safety.  Live streaming is rapidly becoming a key engagement tool for the advertising community and this partnership creates greater incentive for brands to embrace live streaming.  AmpLive and Bulldog DM will be able to deliver live streams to not only larger but more targeted viewers.

Bulldog was recently featured in Forbes “Streaming Takes Over at Festivals” story: https://www.forbes.com/sites/rebeccalerner/2017/09/23/streaming-takes-over-at-festivals-like-global-citizen-panorama/#6372575d28ea

AmpLive targets live viewers based on demographics, geography and interest categories such as music, entertainment, sports, and news. Once a target audience is defined, AmpLive determines which partner publishers are most relevant to host the content. Livestreams are then distributed through premium content formats across an audience network of over 150 million qualified viewer profiles and 3000 premium publishers, such as the New York Times, and Rolling Stone and TechCrunch. Views are guaranteed, and audience data is reported in real-time. After the event, AmpLive’s proprietary technology retargets the viewer as soon as they disengage from the stream to drive them further toward conversion.

“What you have here is two companies coming together to provide the livestreaming industry better insight into live audiences. Bulldog DM works with the best live experiences and music festivals and AmpLive delivers the best audiences. Together this is a big win for fans wanting more live content and sponsors wanting to reaching these audiences,” said Eddie Vaca, founder and CEO of AmpLive.

Bulldog DM and AmpLive are coming together to drive massive audiences to these events. Now available within Bulldog DM’s suite of services, content creators can now use AmpLive to drive millions of qualified viewers to their live events.

AmpLive delivers to the entire internet at scale and can help brands acquire new audiences beyond and in addition to Facebook Live and Youtube.

“There is no denying the engagement and impact of live streaming in media today.  We are seeing the development of the experience economy where people want to invest in events and experiences and if they cannot attend in person they want to have collaborative and participatory experiences that our best practice live streaming approach provides.  Now with AmpLive we are able to extend these experiences to even larger and more engaged audiences creating a win for all stakeholders” said John Petrocelli, CEO and founder of Bulldog DM.

About Bulldog DM

Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.

Our team has facilitated and developed the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true and authentic connection to today’s digitally savvy content consumer and millennials.

About AmpLive

AmpLive is a live video distribution platform that connect audiences to live events. Marketers tap into our 150M viewer profiles to target and deliver their live events to a qualified audience. AmpLive has been entrusted by some of the world’s best brands like Rock In Rio, The Climate Reality Project, Amazon and Universal Music Group to distribute their events globally and turn their viewers into customers. More info here:   amp.live?utm_source=bulldm2

Kerri Brusca

Shore Fire Media

kbrusca@shorefire.com

 

Livestreaming in China Heads Toward a Blowout

A third to a half of China’s Internet population sometimes watches livestreams. Credit Suisse estimates that the sector —which generates money through virtual tips, advertising, and tempting shoppers on platforms such as Alibaba’s Taobao— will be worth $5 billion by the end of this year.

Read more at Bloomberg

Okeechobee Announces 2018 Dates

From March 1-4, Okeechobee music festival will be heading back to Sunshine Grove, FL, for its third year.

Last years Okeechobee, featured the music artists Kings of Leon, Usher & The Roots, Bassnectar and The Lumineers, Solange, Rae Sremmurd, Young The Giant, Anderson .Paak & The Free Nationals, D.R.A.M., and many more. If you wish to attend a music festival with an eclectic group of music artists, then you can purchase Okeechobee “Loyalty” pre-sale tickets on July 17th or the “Early Bird” pre-sale tickets on July 18th. However, previous Okeechobee attendees will receive a link to purchase “Loyalty” tickets before new attendees.

Loyalty and Early Bird passes can include:

• 4 Day GA Pass
• The Eternal Sunshine VIP Experience (4 Day Pass)
• GA Car Camping Parking Pass
• GA RV Parking Pass
• GA RV + Companion Vehicle Parking Pass
• VIP RV Parking Pass
• VIP RV Parking Pass + Companion Vehicle
• Day Parking Pass

More information about Okeechobee can be found at www.okeechobeefest.com

Okeechobee 2017 aftermovie

Live concerts are music tech’s next frontier

67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”

Read more here —> Venture Beat

Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

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KaaBoo Festival Announces Red Hot Chili Peppers and Muse as Headliners

Kaaboo music festival has just announced its lineup and it’s filled with some of the top names in the music industry. The Kaaboo headliners plan to be Red Hot Chili Peppers, Pink, Tom Petty & The Heartbreakers, Muse, and Weezer. The rest of the music artists can be seen in the video below:

 

Kaaboo will be taking place from Sept. 15 -17 at the Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast. The beautiful scenery of Del Mar and cleanliness of the Kaaboo festival grounds has dubbed Kaaboo as the “anti-dirt” festival. The producers for Kaaboo aimed to make it the most comfortable festival experience in the world.

Kaaboo passes are available to purchase at www.Kaaboodelmar.com. VIP passes will have access to artist meetup lounges, preferred comedy club seating, complimentary parking, car service, and exclusive stage viewing at the Mercedes-Benz Sunset Cliffs Main Stage.

Tortuga Festival Announces Single-Day Ticket Offer

According to event promoter Huka Entertainment, Tortuga music festival single-day tickets will be going on sale this Friday, Feb. 24th. The tickets will be sold at 10 AM on www.tortugamusicfestival.com/tickets. You can view their promotional video below:

Currently, all tickets are sold out except 3-day regular general admission and 3-day VIP passes. The ticket prices range from $250 – 1,000. Tortuga will also be giving a portion of their ticket sales to their charity “Rock The Ocean Foundation.”

Tortuga will be a multi-stage festival and host the following artists:

Friday, April 7:  Luke Bryan, Darius Rucker, Brett Eldredge, G Love and Special Sauce, Jordan David and the Marcus King Band, Delta Rae, Kane Brown, and High Valley.

Saturday, April 8:  Chris Stapleton, Nelly, Dustin Lynch,  Brett Young, Maren Morris, Russell Dickerson and Ashley McBryde, Granger Smith, Daya, Steve Moakler, Chris Lane, and Brooke Eden.

Sunday, April 9: Kenny Chesney, Alan Jackson, Old Dominion, LoCash,, Slightly Stoopid, Luke Combs, Michael Ray, Drake White & the Big Fire, Jon Langston, RaeLynn, Brandon Lay, and Quaker City Night Hawks.

OkeeChobee Festival Announces Daily Lineup and Schedule

The Florida music festival, OkeeChobee, has just revealed its daily lineup and schedule.

The headliners Usher & The Roots, Kings of Leon, and Bassnectar will be featured at times that range from 9: 30 – 12 pm. Usher and the Kings of Leon plan to perform two hours sets. You can view the entire schedule below:

 

OkeeChobee also plans to have catering for local food vendors, beverage stands, swimming areas, art installations, and yoga lessons. OkeeChobee attendees will have the opportunity to reach zen enlightenment while listening to their favorite music artists.

Tickets for 4 day “portal passes” are still available to purchase at okeechobeefest.com/tickets/ga. 4 day portal passes include 4 performance days with entry to Sunshine Grove beginning on Thursday, March 2nd at 12pm, GA Camping in a nature paradise, Yoga workshops, speakers & more in ChobeeWobee Village, Early Access to Music and Beach Games at Aquachobee, Early Access to late night shenanigans at Jungle 51, Early Entry into craft area, food vendors & interactive art in ChobeWobee Village, and Special Okeechobee Music & Arts Festival 2017 Opening Ceremony.

 

ODESZA and Kaskade Headline Day for Night Festival

This weekend, Day for Night festival will be kicking off in Houston, Texas. The two day festival will host EDM power house headliners like ODESZA, Kaskade, and Aphex Twin. The rest of the lineup will consist of more eclectic music artist like Run the Jewels, Blood Orange, and Little Dragon.

In addition to the stellar music artist lineup, Day for Night attendees will be treated to visual art displays during music artists performances. Day for Night plans to bring back digital artist Jeannie Wu’s, famed “glitched digital carpet” that covers 45,000 square feet. Day for Night attendees who attend the “Red Stage”, will be able to see and dance on Wu’s digital pixelated rug.

A rendering of Jeannie Wu's digital-inspired design for the carpet using Interface's "Glitched" pattern tiles. The carpet of more than 45,000 square feet will cover the concrete in front of the main stage at the 2016 Day for Night Festival. Photo: Courtesy Of The Artist
A Rendering of Jeannie Wu’s Glitched Carpet

Day for Night tickets are still available to purchase at http://bit.ly/2huelpi. Prices range from 170 – 700 dollars.

Day for Night Trailer