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Live Streaming Today and Tomorrow panel at Streaming Media West featuring Bulldog DM

The final panel of the Live Streaming Summit at Streaming Media West featured an informative discussion about the overall live streaming market.  Bulldog DM along with LinkedIn, Streamlabs, NAB, and the NHRA participated in the conversation.

SMW 2017

Read more her—> Streaming Media Westhttp://www.streamingmedia.com/Articles/Editorial/Featured-Articles/SMW-17-Live-Streaming-Today-and-Tomorrow-121569.aspx

Bulldog DM interview: Building a Brand through live streaming

Informative interview with Bulldog DM’s John Petrocelli: “John talked to us about how the live streaming market has evolved during the last decade and how brands are using it to deliver more engaging live music experiences. He also shared some ways bands just starting out can use live video to spread the word about their music and build their brands.”

music consultant

Read more here –> Musicconsultant.com

Kendrick Lamar and Foo Fighters Headline Voodoo Festival

From Oct. 27 -29, Voodoo music festival will be taking place at City Park, New Orleans. Voodoo attendees will be celebrating their Halloween weekend with the music headliners Kendrick Lamar, Foo Fighters, the Killers, LCD Sound System, and DJ Snake. The entire lineup can be seen on the flyer below:

This year, Voodoo aims to continue their tradition of creating a spooky fun atmosphere. Voodoo attendees will be able enjoy their favorite music artists and the creepy decor of the festival. Voodoo has rounded up some of the most renown artists to implement unique art installations of living dead in a cemetery.

If you aren’t thrilled by the music or art installations, you will still have the opportunity to enjoy a large variety of events and activities. Voodoo festival plans to include an arcade, craft beer hall,  wine lounge, small music dens, a craft market, and even a roller coaster. The abundance of activities and shops will easily satisfy every festival attendee.

GA, VIP, and Platinum tickets for Voodoo fest are still available to purchase at voodoofestival.com/tickets. VIP and Platinum tickets will get you preferable viewing areas, VIP rooms, express lanes, and air conditioned flushable rooms.

In case if you can’t make it to Voodoo this year, you will still be able to watch the live stream at Voodoo festival’s homepage.

If you are interested in learning more about live streaming, you can visit Bulldog DM’s work.

Bulldog DM and AmpLive partner to amplify viewership of live streamed events and experiences

The live streaming agency will leverage AmpLive’s syndication capabilities to guarantee live viewership.Screen Shot 2017-10-23 at 9.56.46 AM

(New York, NY – September 26, 2017) – Bulldog DM and AmpLive have announced a unique partnership that will allow content owners, brands, agencies and live event producers to amplify their live events and reach extended audiences and viewers.  The partnership will leverage Bulldog DM’s best practice live stream agency approach and layer the AmpLive solution into the Bulldog DM offering allowing stakeholders to reach larger and more targeted live stream viewers.

Bulldog DM works with the world’s top experiences and music festivals to guide their live streaming strategies with brands, marketers, agencies and distribution platforms.  Brands are encountering challenges in traditional advertising arising from cord cutting, rampant adoption of ad blockers and brand safety.  Live streaming is rapidly becoming a key engagement tool for the advertising community and this partnership creates greater incentive for brands to embrace live streaming.  AmpLive and Bulldog DM will be able to deliver live streams to not only larger but more targeted viewers.

Bulldog was recently featured in Forbes “Streaming Takes Over at Festivals” story: https://www.forbes.com/sites/rebeccalerner/2017/09/23/streaming-takes-over-at-festivals-like-global-citizen-panorama/#6372575d28ea

AmpLive targets live viewers based on demographics, geography and interest categories such as music, entertainment, sports, and news. Once a target audience is defined, AmpLive determines which partner publishers are most relevant to host the content. Livestreams are then distributed through premium content formats across an audience network of over 150 million qualified viewer profiles and 3000 premium publishers, such as the New York Times, and Rolling Stone and TechCrunch. Views are guaranteed, and audience data is reported in real-time. After the event, AmpLive’s proprietary technology retargets the viewer as soon as they disengage from the stream to drive them further toward conversion.

“What you have here is two companies coming together to provide the livestreaming industry better insight into live audiences. Bulldog DM works with the best live experiences and music festivals and AmpLive delivers the best audiences. Together this is a big win for fans wanting more live content and sponsors wanting to reaching these audiences,” said Eddie Vaca, founder and CEO of AmpLive.

Bulldog DM and AmpLive are coming together to drive massive audiences to these events. Now available within Bulldog DM’s suite of services, content creators can now use AmpLive to drive millions of qualified viewers to their live events.

AmpLive delivers to the entire internet at scale and can help brands acquire new audiences beyond and in addition to Facebook Live and Youtube.

“There is no denying the engagement and impact of live streaming in media today.  We are seeing the development of the experience economy where people want to invest in events and experiences and if they cannot attend in person they want to have collaborative and participatory experiences that our best practice live streaming approach provides.  Now with AmpLive we are able to extend these experiences to even larger and more engaged audiences creating a win for all stakeholders” said John Petrocelli, CEO and founder of Bulldog DM.

About Bulldog DM

Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.

Our team has facilitated and developed the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true and authentic connection to today’s digitally savvy content consumer and millennials.

About AmpLive

AmpLive is a live video distribution platform that connect audiences to live events. Marketers tap into our 150M viewer profiles to target and deliver their live events to a qualified audience. AmpLive has been entrusted by some of the world’s best brands like Rock In Rio, The Climate Reality Project, Amazon and Universal Music Group to distribute their events globally and turn their viewers into customers. More info here:   amp.live?utm_source=bulldm2

Kerri Brusca

Shore Fire Media

kbrusca@shorefire.com

 

Red Hot Chili Peppers, Muse, and Pink to Perform at Kaaboo Music Festival

Kaaboo is returning tomorrow to the Del Mar Racetrack + Fairgrounds with a bevy of high profile music artists, comedians, and artists. Some of the headlining musicians include Red Hot Chili Peppers, Pink, Muse, Ice Cube, Tom Petty & The Heart Breakers, Jason Derulo, Weezer, David Guetta, Jane’s Addiction, Alanis Morissette, and Kesha. More performers can be seen in the trailer below:

 

This year, Kaaboo will be attempting to replicate their festivals from past years by creating an atmosphere that transcends the typical festival experience. According to Kaboo’s Website, Kaboo is an “adult escape, uniquely curated to appeal to all five of your senses, with world-class music, hilarious comedy, incredible cuisine, craft libations, inspiring contemporary art, and personal indulgences.” Additionally, the picturesque environment of the Del Mar Racetrack + Fairgrounds’ will give attendees the divine experience that Kaaboo aims to capture.

GA Passes are still available to purchase at www.kaaboodelmar.com/get-yours. GA passes include access to:

  • Viewing areas at all stages with close-up access (first-come, first served)
  • Entrance to HUMOR ME (limited-seating)
  • Access to PALATE gourmet tasting experiences (Food and beverage are not included)
  • Wander through ARTWORK, KAABOO’s Contemporary Arts Fair with opportunity to purchase
  • Treat yourself in INDULGENCES with spa services (Reservations will be available soon. Services and treatments are not included.)
  • For our 18+ guests, dance the night away at Club Elevate
  • Opportunity to upgrade your pass to include a reservation at BASK (reservations are available here)
  • Limited number of Single and Two-Day Passes available now

If you won’t be able to attend Kaaboo, you will still be able to see the live stream on LiveList and kaaboodelmar.com/live.

Live concerts are music tech’s next frontier

67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”

Read more here —> Venture Beat

Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

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