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Bulldog DM and AmpLive partner to amplify viewership of live streamed events and experiences

The live streaming agency will leverage AmpLive’s syndication capabilities to guarantee live viewership.

(New York, NY – September 26, 2017) – Bulldog DM and AmpLive have announced a unique partnership that will allow content owners, brands, agencies and live event producers to amplify their live events and reach extended audiences and viewers.  The partnership will leverage Bulldog DM’s best practice live stream agency approach and layer the AmpLive solution into the Bulldog DM offering allowing stakeholders to reach larger and more targeted live stream viewers.

Bulldog DM works with the world’s top experiences and music festivals to guide their live streaming strategies with brands, marketers, agencies and distribution platforms.  Brands are encountering challenges in traditional advertising arising from cord cutting, rampant adoption of ad blockers and brand safety.  Live streaming is rapidly becoming a key engagement tool for the advertising community and this partnership creates greater incentive for brands to embrace live streaming.  AmpLive and Bulldog DM will be able to deliver live streams to not only larger but more targeted viewers.

Bulldog was recently featured in Forbes “Streaming Takes Over at Festivals” story: https://www.forbes.com/sites/rebeccalerner/2017/09/23/streaming-takes-over-at-festivals-like-global-citizen-panorama/#6372575d28ea

AmpLive targets live viewers based on demographics, geography and interest categories such as music, entertainment, sports, and news. Once a target audience is defined, AmpLive determines which partner publishers are most relevant to host the content. Livestreams are then distributed through premium content formats across an audience network of over 150 million qualified viewer profiles and 3000 premium publishers, such as the New York Times, and Rolling Stone and TechCrunch. Views are guaranteed, and audience data is reported in real-time. After the event, AmpLive’s proprietary technology retargets the viewer as soon as they disengage from the stream to drive them further toward conversion.

“What you have here is two companies coming together to provide the livestreaming industry better insight into live audiences. Bulldog DM works with the best live experiences and music festivals and AmpLive delivers the best audiences. Together this is a big win for fans wanting more live content and sponsors wanting to reaching these audiences,” said Eddie Vaca, founder and CEO of AmpLive.

Bulldog DM and AmpLive are coming together to drive massive audiences to these events. Now available within Bulldog DM’s suite of services, content creators can now use AmpLive to drive millions of qualified viewers to their live events.

AmpLive delivers to the entire internet at scale and can help brands acquire new audiences beyond and in addition to Facebook Live and Youtube.

“There is no denying the engagement and impact of live streaming in media today.  We are seeing the development of the experience economy where people want to invest in events and experiences and if they cannot attend in person they want to have collaborative and participatory experiences that our best practice live streaming approach provides.  Now with AmpLive we are able to extend these experiences to even larger and more engaged audiences creating a win for all stakeholders” said John Petrocelli, CEO and founder of Bulldog DM.

About Bulldog DM

Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.

Our team has facilitated and developed the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true and authentic connection to today’s digitally savvy content consumer and millennials.

About AmpLive

AmpLive is a live video distribution platform that connect audiences to live events. Marketers tap into our 150M viewer profiles to target and deliver their live events to a qualified audience. AmpLive has been entrusted by some of the world’s best brands like Rock In Rio, The Climate Reality Project, Amazon and Universal Music Group to distribute their events globally and turn their viewers into customers. More info here:   amp.live?utm_source=bulldm2

Kerri Brusca

Shore Fire Media

kbrusca@shorefire.com

 

Live concerts are music tech’s next frontier

67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”

Read more here —> Venture Beat

Is Live Video the Future of Content Marketing?

In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.

The leaders of Twitter followed by launching their own Periscope-powered live video feature in late 2016.

But what is it about live video that’s making social media giants clamber towards it with such haste? And more to the point, what does this all mean for content marketing?

Read more at CMSWire

Bulldog DM to speak at NAB 2017 on the future of live streaming

The live streaming industry will again take center stage at the country’s top broadcaster conference in NAB and Bulldog DM CEO John Petrocelli will participate in a panel discussion entitled: The Future of Live Streaming (Mon, 4/24, 3:50pm-4:25pm) 

Panel details:  NAB Live Streaming 2017 Panel

Live streaming has soared in popularity as content providers and brands have recognized how much viewers value immediacy and interactivity. With major players like Facebook, YouTube and others investing heavily in live streaming, rapid growth is expected. Learn how technology, business models, networks and devices are creating a solid foundation for live streaming’s success.