CASE STUDY
Bulldog DM livestreaming amplifies
Coca-Cola festival sponsorship
The Opportunity
Coca-Cola, as the official presenter of the prestigious Vive Latino Music Festival, wanted to amplify the experience to digital platforms and stream the festival to fans on any connected device.
The Experience
Vive Latino features the top artists in music with international, multi-platinum headliners coming together for three days in a festival experience of compelling music, art and food live from Mexico City.
Bulldog DM Partnership
Coca-Cola turned to Bulldog DM to provide a turnkey livestreaming solution to extend the branded experience to connected consumers throughout Mexico who could:
- tune in and livestream the experience in HD
- switch between stages
- enter their mobile numbers to get SMS reminder notifications of their favorite artist performances
- stream in live Virtual Reality and 360
all as a completely branded Coca-Cola experience!
The “Vive Latino presented by Coca-Cola” broadcast was set to attract over one million views, so Coca-Cola needed a skilled partner that could develop and host a robust and rich experience.
The best practice livestream solution
Bulldog DM managed all of the video feeds from six stages and created a turnkey livestream that aligned Coca-Cola with the live performances and engaged with fans on their connected devices.
Bulldog DM delivered and managed a rich social media strategy that facilitated a participatory experience for fans to chat, comment and connect around the live experience, increasing engagement time three-fold.
The user experience included:
- Design integration of brand logos, assets and styles
- A customized social media application
- A multi-channel video player
Bulldog DM provided live-event monitoring of the page, the interactive widgets, and livestream experience. The event was hosted on a scalable, cloud-based server infrastructure that provided a stable, flexible framework for the large-scale audience. The post-event reporting offered insights on livestream user demographics, social media engagement, and viewing habits.
The results
Coca-Cola achieved eye popping engagement results:
- 3.9 million views
- 29 minutes of average user engagement time on mobile
- 113 minutes of average user engagement time on desktop
- Deep data, analytics and reporting about the viewing experience