CASE STUDY
Bulldog DM livestreaming amplifies
Coca-Cola festival sponsorship
The Opportunity
Coca-Cola, as the official presenter of the prestigious Vive Latino Music Festival, wanted to extend the experience to digital platforms and stream the entire festival to fans on any connected device.
The Experience
The Vive Latino music festival is regarded as one of the most established and important music festivals in the world. Vive Latino features some of the top artists in music with international, multi-platinum headliners coming together for three days in a festival experience of compelling music, art and food live from Mexico City. Vive Latino features over 100 artists from all over the globe.
Bulldog DM Partnership
Coca-Cola turned to Bulldog DM to provide a turnkey livestreaming solution to extend the branded experience to connected consumers throughout Mexico who could:
- tune in and livestream the experience in HD
- switch between stages
- view from their mobile handsets
- participate via social media
- enter their mobile numbers to get SMS reminder notifications of their favorite artist performances
- stream in live Virtual Reality and 360
- view from Facebook, YouTube and Twitter
all as a completely branded Coca-Cola experience!
The “Vive Latino presented by Coca-Cola” event was set to attract over one million views, so Coca-Cola needed a skilled partner that could develop and host a robust and rich experience for the virtual attendees.
The broadcast and engagement solution
Bulldog DM managed all of the video feeds from 6 stages and created a turnkey digital broadcast that aligned Coca-Cola with the live performances and engaged with fans on their connected devices.
Bulldog DM delivered and managed a rich social media strategy that facilitated a participatory experience for fans to chat, comment and connect around the live experience, increasing engagement time three-fold.
The user experience included:
- Design integration of brand logos, assets and styles
- A customized social media application
- A multi-channel video player
- An interactive festival schedule with optional SMS text notifications
- Viewing from Facebook, Twitter and YouTube
- Live Virtual Reality and 360 streaming of the main stage
The cross-platform experience included desktop, tablet and mobile platforms and allowed the festival audience to experience the event and connect with each other in real time from anywhere within Mexico.
Bulldog DM provided live-event monitoring of the page, the interactive widgets, and livestream experience. The event was hosted on a scalable, cloud-based server infrastructure that provided a stable, flexible framework for the large-scale audience. The post-event reporting offered insights on the livestream user demographics, social media engagement, and its influence on user behavior within the context of the livestream page.
The results
Coca-Cola achieved eye popping engagement results in addition to both amplifying their on the ground activation and authentically connecting with consumers including:
- 3.9 million views
- 29 minutes of average user engagement time on mobile
- 113 minutes of average user engagement time on desktop
- Deep data, analytics and reporting about the viewing experience
The cross-platform experience included desktop, tablet and mobile platforms and allowed the festival audience to experience the event and connect with each other in real time from anywhere within Mexico.