The live streaming agency white paper provides the definitive how to for brands, marketers, agencies and content owners
LOS ANGELES (December 1, 2016) – Bulldog DM the world’s first live streaming agency announced today that it has created a live streaming best practice white paper. The document summarizes the complexities of live streaming and Bulldog DM’s market leading approach to driving an optimized experience that engages the viewer and empowers the content owner to deliver a quality digital broadcast at scale.
The popularity of live streaming is now at all time high with leading platforms like Facebook, Twitter and Instagram offering live streaming to viewers and content owners with Facebook reporting that live video is watched 3x longer than non live content.
“Live streaming, especially of premium experiences is a vastly different business than on demand content streaming and it calls for a certain set of skills and expertise to achieve the content objectives. We’ve been deeply entrenched in this market for over a decade and have been involved in facilitating the most watched and most innovative live streamed events in history and wanted to summarize and offer a best practice white paper to the market. We are also seeing a tremendous increase in amplifying live events and sharing them with viewers on any connected device, which is part of our DNA. Our white paper addresses all of the key elements in the execution process and address how to transform the viewer into a collaborative participant – which benefits all stakeholders “said Bulldog DM CEO and Founder, John Petrocelli.
Live streaming’s popularity is also growing for marketers due to ad blocking adoption which is predicted by eMarketer to grow 34% in 2017 in the US to 86 million users and cord cutting amongst millennials which Verizon estimates at 41% of the US millennial demographic.
Find out more at www.bulldogdm.com and contact Bluto@bulldogdm.com for a copy of the white paper.