LIVESTREAMING | TURNKEY EXECUTION

Snickers Livestream Super Bowl Spot

Snickers is a brand known for its creativity with its advertising – a consistent theme in its highly regarded “You’re Not You When You’re Hungry” campaign. Snickers pushed their ambition to new heights with a live commercial strategy for Super Bowl LI in 2017. In addition to an in-game live broadcast and livestream of Snickers’ Super Bowl commercial, the brand augmented their strategy with a continuous 36-hour livestream celebration of all things Snickers featuring skits, interactive events, and celebrities. Bulldog DM provided our livestreaming expertise and services to make the project a huge success.