Rio2C features a keynote address from Bulldog DM entitled “The Business of Live Streaming” on opening day of the largest gathering of creative executives in Latin America. CEO and founder John Petrocelli discussed the meteoric growth of the live streaming market, key factors and milestones as well as where the industry is headed. Petrocelli discussed his work with music icon Prince, tenure at AEG and experience with supporting YouTube’s movement into live streaming as well customer engagements like Coca-Cola and what’s next for live streaming.
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