Nestle’s Nescafe Classico “Make the Concert Happen” Ricky Martin Concert
Nestle had an ambitious strategy to reward sweepstakes winners with an intimate, invitation only Ricky Martin concert at LA’s Belasco theatre and allow entrants special access to access to a private livestream broadcast. Nescafe turned to Bulldog DM to provide a turnkey solution to handle all aspects of the video experience. Bulldog DM’s private access key management system ensured that the audience would be restricted to a pool of sweepstakes winners, while our adaptive HD livestream and live chat support system ensured that Nestle’s audience would have an optimal viewing experience.