Bernadette Abasta
Advisor
Bernadette Abasta is a successful media executive in the Direct to Consumer space with 30 years experience in leading impactful media investment strategies and campaigns for brands. She is an expert in linear and connected TV media buying, strategy and analytics with perspective from both the brand and agency side. Bernadette began her career at Ronco and eventually became Director of Operations for the godfather of direct response, Ron Popeil, was an account executive at Havas and served as VP Marketing at Mike Rowe’s My Dirty Jobs. Bernadette is fluent in Spanish and Tagalog.