CASE STUDY

Bulldog DM amplifies Caterpillar’s 2026 CONEXPO-CON/AGG Livestream

The Opportunity

Caterpillar Inc. sought to amplify its global presence at CONEXPO-CON/AGG 2026 by broadcasting four days of exclusive live content. The objective was to drive discovery and scale viewership for a high-stakes schedule, beginning with the Global Operator Challenge Finals on Day 1, followed by three days of high-impact product announcements and live demonstrations

The Experience

Caterpillar delivered a comprehensive, multi-day broadcast directly from the expo grounds. To ensure maximum accessibility, the experience was hosted on Caterpillar’s official YouTube channel and a dedicated event hub at Cat.com, providing a “front-row seat” to the world’s premier construction trade show.

The Partnership

Caterpillar collaborated with Bulldog DM to deploy a highly targeted “Tune In” strategy. This service syndicated the branded livestream across a curated network of high-traffic, premium sites aligned with Caterpillar’s experiential marketing goals. This approach transformed a localized physical event into a massive digital broadcast, meeting the right audience at the right moment.

The Implementation

Bulldog DM applied its audience-targeting expertise to ensure the livestream reached the most relevant viewers:
Industry-Centric Targeting: Focused on construction-specific publishers and professional job titles.
Global Scale: Tailored delivery across four key regions: North America, Europe, Japan, and South America.
Strategic Placement: Utilized the “Tune In” service to place the player in high-discovery environments, removing friction for the viewer.

The Result

The collaboration empowered Caterpillar to meet viewers where they are and truly amplify their presence at the construction industry’s most important tradeshow:
Massive Viewership: The livestream experience realized over 300,000+ True Views—a high-intent metric and Bulldog DM best practice standard requiring a 100% player load and a minimum 5-second engagement.
Deep Engagement and Scale: Increased the historical average live view time from 2:55 to 11:10—a 283% increase in audience attention.
Global Discovery: Successfully bridged the gap between a physical event and a global professional audience, driving high-quality traffic from key international markets.