Team

John Petrocelli

CEO AND FOUNDER

John Petrocelli is a pioneer of the livestream industry and Founder & CEO of livestream studio Bulldog DM. He has built a career on connecting consumers to the most watched livestreams of all time. Always one to identify industry shifts early on, John collaborated with Prince to develop the first major artist direct-to-consumer digital music store. Following the acquisition of his company by AEG, John served as VP, Sales and Business Development, where he spearheaded livestreaming for Coachella, Lollapalooza, Austin City Limits, Rock In Rio, The Royal Wedding, TED Conference, the Grammys, the Oscars, and the Masters. In 2012, he founded Bulldog DM, which has produced over one billion audience engagements across Fortune 500 clients.

Simon Rust Lamb

COO

Simon Rust Lamb, Esq. has produced memorable live entertainment for 25+ years with a focus on emerging cultures and media. He has navigated all facets of the business—creative, operations, PR, politics, legal, and crisis management. As Insomniac’s COO and General Counsel, he guided Electric Daisy Carnival (EDC) into becoming the largest festival in North America and negotiated Live Nation’s acquisition. Simon was an Executive Producer on the Sundance-premiering feature documentary “Under the Electric Sky.” As a journalist, Simon has bylines in Billboard, Pollstar, and many other publications. He has served on the boards of non-profits Film2Future and Pablove and raised over $1M to date. Simon has twice been recognized as one of Billboard’s Top Music Lawyers.

Peter Kahn

CTO

Peter Kahn is a dynamic media executive and accomplished operator working exclusively in livestreaming for over 15 years. Wearing every hat from producer to engineer he ensures flawless execution and optimal user experience. Peter has powered hundreds of multi-platform livestreams for blue-chip clients around the world. He oversees livestreaming end-to-end including video production, transmission, interactivity/UI/UX and on-demand workflows while leading teams of production crews, engineers and developers to meet and surpass client demands and audience expectations. Peter graduated magna cum laude from Northwestern University. Whether IRL or virtual he can be found screaming at sporting events, concerts or televisions around Los Angeles.

Film2Future

Partner

We’ve partnered with Film2Future, a non-profit organization dedicated to empowering underrepresented youth through film education, career mentorship and paid positions in the entertainment industry. Our strategic collaboration aims to bridge the gap between the entertainment industry and this select group of aspiring young filmmakers, providing them with the necessary tools and opportunities to succeed. We hire Film2Future alumni in paid PA positions, contribute our livestreaming expertise in F2F classes and serve as advocates for F2F.

Peter Csathy

Board member

Peter is an internationally recognized entertainment, music, media and tech expert. He has spent his career working with passionate teams developing transformational consumer experiences, and founded CREATV Media with that exact purpose. He has negotiated deals in excess of $3B and has a powerful global network of executives. He sits on several boards and has served as CEO and President of multiple media/tech companies that achieved successful exits. Peter also founded CREATV University to be an industry “give back” to the entertainment, media and tech leaders of tomorrow. He is a Harvard Law graduate and critically-acclaimed author who is regularly featured in the leading press.

Steven Marder

Board Member

Steven Marder is a Silicon Valley based private equity operating partner, merchant banker, serial entrepreneur, private & public company senior executive, investor, board member, and advisor with a diverse and proven 25 year track record across the global Technology, Media & Communications (“TMT”) sectors. After years as an operating executive with major media companies such as EMI Music & Tribune and co-founding, advising and/or running Internet companies (SLI Systems, Eurekster, PetPlanet, DeliveryAgent, GlobalBrain) and a merchant bank (Gramercy), he spent 6+ years as an Operating Partner, TMT for mid-market private equity firm (Avista Capital) and merchant bank (Morgan Joseph TriArtisan) He is a member of The Recording Academy (Grammys), and the State Bars of New York and California. He holds a JD from St. John’s, and a BA from Columbia University.

Bernadette Abasta

Advisor

Bernadette Abasta is a successful media executive in the Direct to Consumer space with 30 years experience in leading impactful media investment strategies and campaigns for brands. She is an expert in linear and connected TV media buying, strategy and analytics with perspective from both the brand and agency side. Bernadette began her career at Ronco and eventually became Director of Operations for the godfather of direct response, Ron Popeil, was an account executive at Havas and served as VP Marketing at Mike Rowe’s My Dirty Jobs. Bernadette is fluent in Spanish and Tagalog.

Bluto the Bulldog

Chief Bulldog Officer (In Memoriam)

Bluto the Bulldog was Bulldog DM’s Chief Bulldog Officer. Bluto won 2015′s Most Beautiful Bulldog at the Long Beach, CA Bulldog Beauty Contest, the largest assembly of Bulldogs in the world. Bluto was obsessed with live streaming experiences. As a music buff he enjoyed nothing more than a great live-streamed concert or festival and tried to see them all. Bluto’s musical tastes were eclectic and his all-time favorite is Eric B and Rakim, but he strongly favored Reggae, Funk, Acid Jazz, Soul and 80’s classics. He enjoyed car rides, the Farmer’s Market, updating his Instagram account, entertaining, and his annual surprise birthday party every October on the roof of Hollywood’s famous Formosa Café. We’ll miss you forever!

Mr. Darcy and Archie

Bulldogs in Training

Mr. Darcy and Archie are big livestreaming fans and frequently tune in to performances, concerts, festivals, product launches and conferences from the comfort of their couch. They believe in livestreaming best practices and delivering perfect and engaging live content experiences each and every time.

Southern California Bulldog Rescue

Bulldog DM supports Southern California Bulldog Rescue. SoCal Bulldog Rescue provides shelter, re-homing assistance, and funds for medical treatment for over 100 bulldogs each year. Bulldogs come to SoCal Bulldog Rescue from animal shelters, other rescue groups, and owners who wish to surrender their purebred bulldogs. SoCal Bulldog Rescue helps bulldogs in the Southern California area find suitable homes. The SoCal Bulldog Rescue network consists of many volunteers who foster, do home checks, transport, and place bulldogs who come into the program. Over 1000 bulldogs have been placed through rescue in Southern California during the last 10 years. SoCal Bulldog Rescue relies entirely on donations for support. Please consider supporting this cause and learn more at the Southern California Bulldog Rescue website.