CASE STUDY
Beach Football League
The Opportunity
The Beach Football League (BFL), founded by two-time Super Bowl Champion Tully Banta-Cain, sought to launch its season with a professional, first-of-its-kind livestream. The goal was to give this emerging, high-intensity sport a “Big Game” broadcast from Santa Monica, scaling a local event into a global professional property without the overhead of traditional networks.
The Experience
Bulldog DM (BDM) delivered a high-end production capturing the unique tactical spread of professional sand football:
Multi-Camera Coverage: Featured four-camera HD coverage, including sideline views and cinematic drone cinematography for an “eagle-eye” perspective with instant replays.
Graphics and Engagement: Integrated real-time data feeds, including the score and game clock, to transform viewers into active participants.
Direct Distribution: Leveraged BDM’s “Tune In” solution to syndicate the livestream across high-traffic premium sites, converting passive scrollers into engaged real-time viewers.
The Partnership
The BFL required a partner capable of meeting elite broadcast standards—low latency and high reliability—while capturing the “soul” of the sport. BDM provided a turnkey, managed solution that empowered the league to evolve from content creators into a full-scale media hub.
The Implementation
BDM applied technical expertise to overcome the unique challenges of a live beach broadcast:
Redundant Connectivity: Designed and deployed a reliable, redundant internet solution to ensure a sustained, uninterrupted livestream.
Game-Ready Broadcast: Strategically integrated equipment and crew among sideline benches and spectators for a best-in-class viewing experience.
End-to-End Management: Managed the broadcast feed from start to finish, publishing to the BFL’s YouTube channel while monitoring the “Tune In” media campaign for a seamless experience.
The Result
The BFL launch achieved significant impact and viewer retention:
Massive Reach: Achieved a six-figure audience for the broadcast.
High Engagement: The fast-paced action drove an average watch time of over 11 minutes.
Explosive Growth: Realized a 3,924% YouTube subscriber-to-viewer ratio.
Global Scale: Reached fans across North America, Europe, South America, and Australia.
“Partnering with Bulldog DM was the game-changer we needed. They didn’t just broadcast our game; they captured the soul of this new sport. Their ability to blend cinematic drone coverage with elite, low-latency streaming allowed us to scale from a local beach event to a global professional property overnight.”
—Tully Banta-Cain, Founder, Beach Football League