Ahead of the BET Awards hosted by Kevin Hart, BET delivered an entertaining 2 hour red carpet experience featuring interviews, performances, special guests, celebrities and a live look behind the scenes into the VIP lounge. The preshow was sponsored by McDonald’s and broadcast on BET’s YouTube channel. BET turned to their long time partner, Bulldog DM, to enable an interactive and branded livestream for McDonald’s that featured an in stream ticker with key fan comments from the chat, custom graphics integration and a real time participation meter that asked viewers if they had tried McDonald’s McCrispy Strips – transforming the viewer into a participant and driving anticipation for the awards broadcast.
Watch the replay on BET’s YouTube channel –> 2025 BET Awards Red Carpet experience