Bulldog News

Bulldog DM will work with groundbreaking event to develop a live stream and digital broadcast experience.

LOS ANGELES, March 15, 2016 /PRNewswire/ — KAABOO Del Mar, a completely curated three-day sound voyage that combines incredible genres of music and taste making socials with a modern wonderland on the warm shores of the Pacific, has selected industry thought leader and agency Bulldog Digital Media to establish and develop a live streaming strategy for its 2016 event.  The two entities will collaborate to develop a rich digital broadcast program for distribution to all connected devices, allowing for brands and sponsors to engage with digitally savvy music and culture fans. The spectrum of entertainment that will be found at KAABOO Del Mar will include world-class music, incredible cuisine, craft libations, comedy acts, contemporary art, fashion, interviews, and fan perspective.  Bulldog DM will marry this compelling content, offering its industry leading best practices for live music and festival streaming, creating a must-have media experience for brands.

KAABOO Del Mar’s launch in 2015 boasted a lineup that included No Doubt, The Killers, Zac Brown Band, Sheryl Crow, Foster The People and The Roots. With the stunning Southern California coast line once again serving as the event backdrop, the upcoming 2016 lineup will host an impressive talent pool, including Jack Johnson as one of the three headliners, plus The Avett Brothers, Goo Goo Dolls and many more still to be announced.

Just in time for the demand for live-streamed digital video to grow and accelerate, Havas reports that 52% of Americans would like to have access to live broadcasts of concerts and music festivals via computer, mobile or tablet.  This month Facebook reported that live video was being consumed three times longer as VOD across its platform.

“As promoters continue to develop breathtaking and rich experiences like KAABOO has done we are seeing a significant interest by music fans around the country and the world to tune in and enjoy these events in a collaborative and participatory manner.  The attention to detail that the KAABOO team has invested into this experience from the moment you enter the grounds and across the music performances on the stages, to the culinary offering, art and comedy is indescribable and will make for an incredible and engaging live streamed experience.  We believe this presents a unique and meaningful way for brands to connect with not only affluent music fans but music fans in general given the setting and breadth of content,” said Bulldog DM CEO and Founder, John Petrocelli.

“We feel we have created something unique and special at KAABOO Del Mar,” said Bryan Gordon, Founder and CEO KAABOO Del Mar. “We chose to work with Bulldog DM based on their expertise and experience in live streaming some of the worlds most watched, and more importantly, most innovative live music experiences.  We feel that together our teams provide an interesting and compelling media opportunity in the live stream and content experience of KAABOO Del Mar.”

The live-streamed experience will feature extensions to mobile, tablets, gaming consoles, and connected TVs with a rich integrated social media campaign delivering content from multiple stages and locations throughout the grounds.  KAABOO and Bulldog DM also expect to offer virtual reality and 360 viewing experiences to select partners.  KAABOO Del Mar’s 2016 dates are September 16-18.

About Bulldog DM
Bulldog DM is the world’s first and most experienced live streaming digital execution and strategy agency.  We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.
Find out more at www.bulldogdm.com.

About KAABOO Music Experience
KAABOO is a three-day “mix-perience” and perfect weekend escape for the sophisticated concert-goer and corporate guests looking for a fully immersive experience without the rough qualities of a traditional outdoor event. It combines a diverse mix of music, high quality culinary offerings, the very best craft libations, visually inspiring art exhibitions, comedy, dancing and all of the indulgent amenities you could hope for, together in one place. Already announced acts include Jack Johnson, The Avett Brothers, Goo Goo Dolls, Jason Isbell, Rachel Bloom and Janeane Garofalo, as well as artist Caratoes with many more names to be added to the lineup in March — stay tuned.  Located at the historic Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast.
Find out more at www.kaaboodelmar.com.

Media Contact
Caroline Andoscia
Andoscia Communications
caroline@andoscia.com
212.475.2122

KAABOO Media Contact
Gianna Cesa
Berhman Communications
media@kaaboodelmar.com

SOURCE Bulldog Digital Media

Portfolio is the world’s most extensive and eclectic collection of live music festivals for live streaming and presentation by the world’s leading brands

LOS ANGELES, March 8, 2016 /PRNewswire/ — Bulldog DM the world’s first digital live streaming agency announced today that it has made available an extensive portfolio of the world’s leading music festivals and experiences. These rich cultural content experiences are available for brands to present and digitally broadcast to fans on any connected device and include major 3-day festivals, EDM festivals, country music, an indie tour and leading music venues.

Bulldog DM is working with promoters to provide and offer a turnkey streaming solution that includes full production from the stages, a branded user experience, social media integration and experiential content.

It’s estimated that 32 million plus Americans and 1 in 5 millennials will attend music festivals this year with physical tickets in high demand. The live stream experience allows the festival to be extended to fans around the country and the world. Brands can present the live streamed experience and connect with the passion of music fans who get to see their favorite artists performing on the top stages in the world in full HD, broadcast grade video and audio. Last week Facebook’s corporate blog noted, “we’ve seen that on average people watch a live video more than three times longer when it is live compared to when it is not live.”

Bulldog’s festival partners include the Firefly Music Festival occurring June 16-19, at The Woodlands of Dover, DE with headliners Mumford and Sons, Kings of Leon, Florence + the Machine and Deadmau5; the 22nd year of the Vans Warped Tour – the leading and longest running independent music tour in the country and promoter Prime Social Group’s entire festival line up that connects and resonates with millennials and students including this year’s #Fest featuring Fetty Wap, the Chainsmokers and Big Gigantic in April.

“Firefly Music Festival is the largest music festival on the east coast and we’re dedicated to curating a must-see lineup each year,” said Alex Yount, Sponsorship Senior Manager of Red Frog Events, the promoter of Firefly. “The natural beauty of The Woodlands provides a stunning backdrop for music fans from around the world to have a memorable and engaging 4-day summer weekend complete with a variety of musical and cultural experiences. We’re excited to work with Bulldog to provide this opportunity to a digital broadcast partner that will work with us to bring this experience beyond our attending fans to mobile and connected devices throughout the stream.”

“Our festivals, especially The Number Fest as the nation’s largest college festival, were designed and programmed to speak to and connect with millennials. The live stream will only reflect, enhance and amplify that connection for a brand that wants to authentically engage millennials. Bulldog helps us tell and execute that story,” said Adam Lynn, founder of Prime Social Group.

“The Vans Warped Tour has been the voice of 15-24 year old music fans for 22 years. We are keenly aware of how our fans engage on mobile handsets and via social media. Streaming dates on our tour in 2016 will allow brand partners to tap into that connection and engage with this highly influential group. Bulldog DM understands how valuable that live mobile music culture is and how it can be conveyed to a live stream brand partner,” said Kevin Lyman, founder of Warped Tour.

“We are continually stunned at the compelling cultural experiences these promoters curate at their festivals. In addition to their lineups of the greatest artists in the world their experiences extend to fashion, food, lifestyle, philanthropy and learning. Our goal is to bring these deep experiences to life on any connected device to viewers around the world, which provides a home run for not only the brand but the fan and the artist. This will become the unrivaled and authentic way for brands to engage fans,” said Bulldog DM CEO John Petrocelli.

Bulldog DM allows brands to engage, build and plan their live music strategies across all or some of their portfolio and is an active discussion with media partners and platforms while also growing its group of turnkey content experiences.

About Bulldog DM
Bulldog Digital Media is the world’s first and most experienced live streaming digital execution and strategy agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics. Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video. Find out more at www.bulldogdm.com.

Listen to Bulldog Digital Media’s founder, John Petrocelli, discuss Bulldog Digital Media’s role in the live-streaming industry. 

Listen at Bulldog Digital Media’s Sound Cloud Page

Bulldog DM will moderate a technology panel discussion with thought leaders from AEG, YouTube and SFX at this conference that is dedicated to the music festival.  The topic of the panel:  Creating Your Festival Channel: Technology, Strategy and More will  cover social media, technology and streaming.

Read more at IMFCON

Bulldog DM is proud to announce that our leading edge panel discussion at SXSW has been selected by voters and SXSW’s panel picker process.  The panel entitled:  The Digital Music Festival – Live Streamed!  will include Bulldog DM CEO John Petrocelli; AEG/Goldenvoice’s Director of Content/Exec Producer, Raymond Roker;  C3 Presents/Live Nation’s Sponsorship Sales Director, Carly Tuckness and Springboard Productions President Hank Neuberger.  SXSW is March 11-20, 2016.

Read more at SXSW

Being on the front lines of the emerging and popular industry of live music streaming Bulldog DM was called upon again by Digital Hollywood to assemble and lead a discussion on this important media segment.  Bulldog DM CEO John Petrocelli has curated and will moderate a panel discussion at Digital Hollywood Fall 2015 entitled:  “The Live Stream of Music Festivals, Concerts and Performances: Brands, Bands and New Technologies”.  The panel includes AEG’s SVP of Global Partnerships, Andrew Klein who oversees AEG’s 25 music festivals and develops media and sponsorships for all AEG music properties.  YouTube’s global head of music sponsorships, Brian Anderson, will provide perspective on YouTube’s live music strategy for such experiences as Coachella.  Tom Constabile, Verizon’s Associate Director of Strategic Marketing and Development leads Verizon’s new Go90 mobile content service and coordinates the music strategy will also be on hand.  The panel will be rounded out by the President of Springboard Productions, Hank Neuberger, a grammy winning producer and producer of Coachella, Bonnaroo, Austin City Limits and Lollapalooza and Allen Sanford, co-founder of LiveList, the world’s guide to live streamed music around the world.  

Read more at Digital Hollywood

February 14, 2015

Bulldog Digital Media CEO John Petrocelli joins industry leaders: LiveOne Group CEO and Smashing Pumpkins founder Jimmy Chamberlin; SVP Global Partnerships AEG Live Andrew Klein; Coachella – Lollapalooza – Austin City Limits webcast producer Hank Neuberger in a can’t miss discussion for brands who want to engage digitally savvy music fans and millennials

Read the full story at SXSW.com

The leading independent music promoter in the midwest has built a deep roster of domestic and international music festivals that are wildly popular with millennials and are now available for digital presentation through the Bulldog DM partnership

LOS ANGELES (October 30, 2014) – Bulldog Digital Media, the world’s first digital live streaming agency announced today that effective immediately they will present Prime Social Group’s Numberfest, Breakway Festival and the Electro Beach series for live streaming and digital presentation to brands, agencies and sponsors that want to reach and engage the highly coveted college and millennial demographics. The Prime Social Group portfolio presents a very compelling digital branding opportunity for leading sponsors and marketers via the Bulldog Digital Media live streaming best practice solution set and for the first time these engagements can be brought to fans anywhere in the world on any connected device.

Each Prime Social Group festival has been carefully curated and reflects a unique and innovative connection with today’s digitally savvy, social media conscious 17-27 year old music fan and consumer:

The Number Fest – #FEST is The Premier College Music Festival Experience. Established in 2004 at Ohio University, #FEST has grown to become the biggest and best Collegiate Music Festival in the United States. For the last decade, #FEST has helped launch some of today’s brightest music stars to new heights. Based in Athens, OH, the ambiance and culture surrounding #FEST and the community in which the Festival was founded creates a once in a lifetime experience for all in attendance which can now be extended to any connected device. #FEST is like no other college party in the country. Our mission is based around providing the best music and entertainment possible for lowest price possible. With our one of a kind BYOB format, this is as Woodstock as it gets, or so says the 20,000 plus in attendance every year.
Electro Beach Spring Break http://electrobeachspringbreak.com – Filled with performances by some of the world’s biggest DJs, this 30-night EDM Spring Break promises to be an experience unlike any other. For the fourth consecutive year, Prime Social Group is delivering an explosive Artist lineup of the world’s most popular DJs. Set against the beautiful backdrop of Mexico’s luxury hotels, villas and beaches, spring breakers will have the opportunity to party with their favorite celebrity DJs alongside over 20,000 college students. The exclusive trailer from Electro Beach Spring Break 2012, features superstar DJs Calvin Harris, Afrojack, Zedd, Kewella, Laidback Luke, Steve Aoki, Dada Life, Chuckie, Grammy nominees TIESTO and AVICII as well as many more who rocked the stage at their sold out Electro Beach performances. With an even bigger star-studded lineup set in place for 2014, this year’s Electro Beach will be the most epic spring break yet!
Breakaway Music Festival – Festivals in MLS soccer stadiums Dallas, TX and Columbus OH, Prime Social Group is proud to announce Breakaway Music Festival! Each large-scale event features a genre-busting multi-artist bill spanning EDM, indie, pop, hip-hop, and beyond. It’s “Your Field. Your Fest.” Headliners have included: Bassnecter, Empire of the Sun, Porter Robinson, Wu Tang Clan, Schoolboy Q and Kendrick Lamar
Bulldog Digital Media has built and devised a turnkey digital music live streaming strategy that optimizes these experiences and drives reach, engagement and metrics with this highly coveted demographic. Moreover, the company understands and can identify the correct ecosystem and process to facilitate the ultimate live video experience that resonates with viewers for content owners, content distributors and sponsors, brands and advertisers which makes this partnership so compelling.

“The Prime Social Group digital portfolio offers brands a very attractive engagement with artist that have a deep connection to this demographic and the diversity of their line ups and locations only reflect the thinking and strategy that’s gone into developing their portfolio. Any brand that wants to reach this key demographic in an impactful manner will find a tremendous opportunity in the Prime Social Group live stream and digital experience offering. Moreover, these experiences provide great value as opposed to the much larger festivals that some brands find too expensive to support and they can now develop a calendar of experiences for a smaller spend and build a sustained strategy with Prime Social Group’s calendar powered by Bulldog” said Bulldog Digital Media CEO, John Petrocelli, a former AEG digital executive.

“We are very proud of the experiences we have developed for today’s music fan and we see a great opportunity to extend them to fans on any connected device, anywhere in the world and build in a deep social media strategy that transforms the viewer into a participant. We feel we have found the right partner in Bulldog Digital Media to present our experiences to the marketplace for the first time as they have the pedigree and experience in this market that no other company has. In addition they have educated us about the consumption of live streaming and its incredible demand on desktops, tablets, consoles and especially smart phones – which is where our audience is and lives” said Prime Social Group co-founder Adam Lynn.

The streaming of live music festivals via brand sponsorship has seen a significant market growth in 2014 with brands including T-Mobile, 7UP, Xbox, Red Bull and Budweiser all presenting multi-day, multi-stage live streamed experiences to consumers anywhere in the world on any device and Yahoo! and LiveNation launched a campaign to stream a live concert every single day of the year. American Express continues to deliver is leading edge Unstaged live multi-angle concert series to rave reviews on YouTube and VEVO. Bulldog DM has noted that live streamed festivals can yield 30-60 minute average viewer duration times with full social media integration and critical reporting metrics, key benchmarks that either not available via traditional advertising or simply not effective in reaching today’s millennial. “Our strategy when applied to this kind of content solves those problems for brands and advertisers” noted Petrocelli.

About Bulldog Digital Media

Bulldog Digital Media is a digital video agency specializing in live streaming experiences and turnkey execution strategies for live events. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music across all connected device platforms to achieve reach, engagement and metrics. We connect today’s digitally engaged consumer and millennial.

Find out more at www.bulldogdm.com.

About Prime Social Group

Prime Social Group has become a prevailing force in modern concert and event promotion, creating extraordinary live music experiences for both the audience and the artists. Founded in 2010 by Adam Lynn and Zach Ruben, the Columbus, Ohio-based company takes a genuinely innovative approach, presenting major concerts, festivals, and club events that are directly focused on the college and post-graduate demographic, both in the U.S. and beyond. Prime Social Group has been at the forefront of the Electronic Dance Music (EDM) explosion, utilizing their unique awareness of strategic marketing and social media promotion to produce unforgettable events that feature top artists such as Deadmau5, Steve Aoki, and Tiësto. As a result, Prime Social Group has seen rapid growth from the start, quickly establishing itself as a promotional powerhouse in nearly 30 markets worldwide, with offices now in Columbus, Barcelona, and New York City.

Find out more at www.primesocial.com

Media Contact

Caroline Andoscia // Andoscia Communications // caroline@andoscia.com // 212.475.2122