See us at Digital Hollywood Spring 2014
October 21, 2014
Bulldog Digital Media CEO will participate in a panel discussion: Video Everywhere – Technologies & Platforms – Enabling the Next Generation of Over-the-Top TV
October 21, 2014
Bulldog Digital Media CEO will participate in a panel discussion: Video Everywhere – Technologies & Platforms – Enabling the Next Generation of Over-the-Top TV
2014 is the breakthrough year for sponsored live streamed music festivals
LOS ANGELES (October 14, 2014) – Bulldog Digital Media, the world’s first digital live streaming agency, has dubbed 2014 the breakthrough year for the delivery of live streamed music festivals. The company, which specializes in best practices for premium live streamed experiences for brands and sponsors, noted the growing number of live streamed festivals in 2014. As the music festival market continues to evolve into a cultural phenomenon showcasing music but art, fashion, food, spirits and lifestyle experiences reflecting trends in today’s culture, the fests are selling a majority of their tickets prior to announcing the headlining artists. Several festivals have even expanded to multiple weekends to meet demand and interest.
Bulldog Digital Media sees the rise in the volume of connected devices alongside the mass adoption of social media as the combination that catapulted live streaming into the forefront of the music industry in 2014. The ability to participate in these experiences in real time from any connected device has given the music lover another opportunity to see a band or be a part of a festival that they may not have otherwise had. The result is a deeply engaged and connected audience member who is transformed from a viewer into a participant. This is not only a great opportunity for the viewer but creates an unmatched opportunity for a digital sponsor. The average viewer duration time can range from 30-60 minutes for a multi-channel, multi- day music festival.
“The evolution of the market this year with brands presenting these festivals is a sign of things to come. Live streaming of these experiences is a rich, deep and innovative engagement that brands integrate social media strategies into. The brands get reach, engagement and metrics with the most desirable consumer demographic in the world. These live streamed experiences capture and convey all the excitement of the show and advance the digital brand of the festival, the artist and the sponsor. It’s really something to behold from any device: smartphone, tablet, laptop, console or connected TV,” said Bulldog Digital Media CEO John Petrocelli.
2014 began with 7UP’s presentation of the Ultra Music Festival, one of the leading EDM festivals in the US, presented live from multiple stages in Miami, which was followed up in April by T-Mobile’s three-day coverage and live stream of Coachella, from Indio, CA on YouTube. As the summer progressed Xbox presented the Bonnaroo Festival from Manchester Tennessee, Red Bull delivered the Lollapalooza and Austin City Limits festivals across its Red Bull TV platform and 7UP sponsored the first ever webcast of the Electric Daisy Carnival from the Las Vegas Motor Speedway. T-Mobile followed up with Tomorrow Land in September and Budweiser expanded its curated festival Made in America live streaming from both locations, Philadelphia and Los Angeles over Labor Day Weekend and Apple continued its annual 30 day iTunes Festival live from London and a domestic version at SXSW in April. Early this year Yahoo! and LiveNation launched a series to stream a live concert a day for 365 days underscoring the interest in the live streaming music industry.
About Bulldog Digital Media
Bulldog Digital Media is a digital video agency specializing in live streaming experiences and turnkey execution strategies for live events. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music across all connected device platforms to achieve reach, engagement and metrics. We connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video. Find out more at www.bulldogdm.com.
Media Contact
Caroline Andoscia // Andoscia Communications // caroline@andoscia.com // 212.475.2122
April 1, 2014
See us at Music Biz 20014 on May 7, 2014 at the LA Century City Hyatt Regency.
3 – 3:50 PM Live Streaming Concerts: Fresh Data, Apps, Strategies And Best Practices
This program will present the data, trends, and pioneers fueling the artistic, technological, and commercial innovation in live streaming music. Artists are taking their live streaming performance chops to the next level through highly produced free and ticketed concert performances, raw and authentic studio sessions, live audience interaction, and more. Brands have gotten in on the act like never before as sponsors of live streaming concerts, festivals, and original series. More festivals are being broadcast live to global audiences than ever before. As the barriers to entry in live digital music continue to diminish, a paradigm shift is taking place in live music. A whole new wave of live streaming concert platforms and applications have emerged. We are entering a world where every band and venue is armed with powerful, simple, and inexpensive live audio and video broadcast, fan interaction and transaction capabilities.
September 13, 2013
“Streaming concerts are suddenly everywhere, in all shapes and sizes,” says Paul Resnikoff, the founder of Calif.-based Digital Music News, a source for industry information. “And the quality is approaching HD (high definition) ‘amazing.’”
August 22, 2013
Sound Excited podcast #6 brings us John Petrocelli of Bulldog Digital Media. John’s digital media career lead him to work with major sports leagues, the Olympics, the Grammy’s & Oscars, the Democratic National Convention and many major music festivals. Currently, John leads Bulldog Digital Media as the company live streams high quality digital feeds from festivals such as Outside Lands and Coachella.
Aug 13, 2013
SAN FRANCISCO – Three days in Golden Gate Park with tens of thousands of people migrating from Hellman Hollow to the Polo Fields or to Lindley Meadows to catch their favorite bands. Blend in some live art, comedy acts at the Barbary, craft brews at Beer Lands, great food selections from vendors from all across northern California, delicacies in Cheese Lands, Choco Lands, Outside Lambs and Wine Lands is what Outside Lands festival had to offer last weekend.
Jul 29, 2013
Phish, Kings of Leon and Scaring the Children featuring Bob Weir, Rob Wasserman and Jay Lane will perform at the first-ever Forever Festival, according to Rolling Stone. Billed as Earth’s First Live Digital Music Festival, the seven-day online event will feature shows from across the world
Jul 21, 2013
Live-streaming is a nice additive to the concert-going experience, but will it ever replace sold-out arenas?” add more if possible to fit.
Industry Veterans John Petrocelli And Joshua Lennox Launch First Live Streaming Video Consultancy Bulldog Digital Media
New York, NY (July 15, 2013)- Digital media industry pioneers, John Petrocelli and Joshua Lennox partnered to form Bulldog Digital Media earlier this year. Leveraging their combined forty years experience in entertainment, technology and content creation, John and Joshua formed Bulldog Digital Media after witnessing the rise in live streaming viewership firsthand. Recognizing the need for a digital media advisory to help companies further monetize their live events by enhancing their live digital video content, Bulldog Digital Media was launched.
Bulldog Digital Media specializes in streaming live video content across multiple device platforms while creating experiences that resonate with viewers. Since its launch they have created live video experiences for clients including Ustream, Taco Bell, Verizon, Line Rocket Live, Procter and Gamble, and Superfly Presents/Bonnaroo Music and Arts Festival.
“Live digital experiences are becoming the quintessential vehicles for engaging and connecting both the audience and viewers. Premium live music now extends to every connected device platform, transforming the digital viewer into a live participant. The same is true with live events across many industries like award shows, sports, inaugurations and cultural happenings,” says Bulldog Digital Media co-founder John Petrocelli.
John has worked with major companies including NBC, YouTube, Google, Universal Music Group, VEVO, American Express, Twitter, the NBA and MTV, and was instrumental in helping them establish optimal strategies to distribute content. Joshua Lennox is a lifelong media entertainment executive, with an extensive understanding of technology, device enablement, and video workflow. Joshua has worked with companies including ABC, ESPN, Google, The Grammy’s, and headed the launch NBC Universal Sports. Together, John and Joshua understand the entire ecosystem from conception, to rights, and to the execution of strategy.
April 17, 2013
Signaling the big business that live has become is Bulldog Digital Media, a newly launched Los Angeles-based consultancy focused on helping companies do live streamed events right.
