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15 Dec 2025

Mariah Carey Breaks TikTok Live Record

By Admin

Mariah Carey’s “Here For It All” holiday special officially made history as the most-viewed TikTok Live ever. This isn’t just a win for Mariah; it’s a massive signal that the “big event” energy is officially shifting from traditional TV to digital premieres.

The record-breaking stats:
The Special: Drew in millions of live viewers, setting a new platform benchmark.
The Hype: The announcement clip alone pulled 65 million views—the highest TikTok has ever recorded for a teaser.
It turns out we aren’t just watching the charts anymore; we’re watching the future of global entertainment. 🦋🎄

Read more: Mariah Carey Breaks TikTok Live Record

08 May 2025

Live commerce surges as shoppers fork out cash online in real time

By Admin

‘Live commerce is set to redefine online shopping. It allows users to buy products in real time, typically advertised by hosts during live video events on platforms such as TikTok Shop and Instagram Live. It’s essentially QVC for the social media age — but with scope for celebrities and brands to experiment with the format.

Global sales on these platforms hit $918.9 million last year, according to a Verified Market Research study, and are projected to more than triple by 2031, to about $3.1 billion. And TikTok Shop is among those quickly gaining ground, reporting 15 million sellers worldwide on its app at the end of 2023 after launching that September.

A Capital One Shopping Research study from this year projects that the number of TikTok shoppers will grow to 39.5 million by 2026.’

Read more at Washington Post–> Live commerce surges as shoppers fork out cash online in real time

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