Industry news

Prime Video kicked off its 2023 Thursday Night Football schedule last night setting an all-time record as the most-streamed NFL game in history.*

According to Nielsen’s custom Integrated Live Streaming Report**, Prime Video averaged 16.6 million viewers (AMA) across all media platforms during last night’s Vikings-Eagles showdown, as the defending NFC Champions notched their second win of the season

Read more –> Prime Video Sets NFL Streaming Record with Vikings-Eagles TNF Opener

Viacom18 reported the opening weekend of the Indian Premier League (IPL) on Jio Cinema had a simultaneous stream count of 16 million viewers.

Read more –> IPL 2023 final delivers record 32m streaming viewers on JioCinema

The new platform allows influencers to host livestreams, earn revenue and engage with viewers. The company has reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes. Super entered development in late 2020 and is currently being built by Meta’s New Product Experimentation team.

Read more –> Tech Crunch

Apple Music will start livestreaming some concerts from major artists this week as part of a new series. Apple Music Live kicks off with a Harry Styles show that subscribers in 167 countries will able to watch live and at no extra cost on May 20th. The company says Apple Music Live is a way to “give the biggest stars in music the biggest possible platform to flaunt how they connect with audiences and how their songs translate to live performance.”

Read more –> Engadget

Netflix is going live for the first time.

Deadline understands that the streamer is exploring the launch of live streaming.

It plans to roll out the capability, which Netflix confirmed was in the early stages of development, for its swathe of unscripted shows and stand-up specials

Read more –> Deadline

A partnership between the Walt Disney Company’s Hulu and entertainment company Live Nation has expanded to include streaming rights for several music festivals over the next two years.
On Thursday, Disney said Hulu will serve as the official television streaming partner for the Bonnaroo Music and Arts Festival in Tennessee, Lollapalooza in Chicago and the Austin City Limits Music Festival in Texas, starting this year and continuing into 2023.

Read more –> Fierce Video