Verzuz, the popular livestream music platform created by Swizz Beatz and Timbaland, has been acquired by Triller Network, the parent company of the app. The agreement marks the end of Verzuz’s relationship with Apple Music.
Read more –> Variety
With over $1.5 million in production expenses, Dua Lipa’s global stream drew 5 million viewers — and represents a new norm in the crowded field of virtual concerts
Read more on Rolling Stone –> Dua Lipa’s Very Expensive Concert Is the Future of Livestreaming
Since the coronavirus pandemic began, South Korea has led the way in creating virtual concerts that break boundaries and capture some of the escape of live music.
Read more on The Forty Five –> K-pop artists are pushing livestream concerts into an innovative future and we should all take note
Veteran agent and former WME head of music Marc Geiger says the live-music business will rebound in a big way once the coronavirus pandemic recedes.
Read more on Variety –> Marc Geiger Says Live Music’s Recovery Will Be a ‘Roaring 20s’ of Prosperity
The broadcast generated 1.75bn impressions; sparked 168% more tweets than the previous record battle
According to a new report from Streamlabs and Stream Hatchet, Twitch saw a massive 62.7% increase in hours watched from Q1 2020 to reach 5 billion hours watched in the second quarter.
Read more –> Tech Crunch
When COVID-19 lockdowns began in March, the sudden necessity of livestreamed performances created a rush of attention from housebound music fans. From Global Citizen’s celeb-packed “One World: Together at Home” to Instagram Live’s wildly popular hip-hop/R&B hitmaker showdowns, these sets were a rare shared experience in quarantine.
Read more –> LA Times
According to StreamElements and Arsenal.gg, the live-streaming sector grew a full 45 percent between March and April; year over year, the industry is up by 99 percent.
Read more –> The Verge
The singer-songwriters’ combined streams rise from 2 million to 6 million after Saturday’s event.
Read more–> Billboard
“Live” thrives on Twitter
Since January 2020, there has been a 9X increase in Tweets about virtual events. In fact, in 2020 alone, nearly 50% of internet users are expected to live-stream content.
Throughout 2019, we experienced a massive surge of brands coming to the platform to host live streams. In fact, over 115 brands hosted live streams with 80 million live viewers and more than 865,000 hours watched.
Read more –> Twitter