The new platform allows influencers to host livestreams, earn revenue and engage with viewers. The company has reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes. Super entered development in late 2020 and is currently being built by Meta’s New Product Experimentation team.
Read more –> Tech Crunch
Barcelona-based creator Ibai broke Twitch’s previous concurrent viewership record, 2.4 million, during the June 25 livestream of his boxing event La Velada Del Año II (“The Night of the Year II”). 3.3 million is now the number to beat.
Read more –> Tubefilter
Apple Music will start livestreaming some concerts from major artists this week as part of a new series. Apple Music Live kicks off with a Harry Styles show that subscribers in 167 countries will able to watch live and at no extra cost on May 20th. The company says Apple Music Live is a way to “give the biggest stars in music the biggest possible platform to flaunt how they connect with audiences and how their songs translate to live performance.”
Read more –> Engadget
Netflix is going live for the first time.
Deadline understands that the streamer is exploring the launch of live streaming.
It plans to roll out the capability, which Netflix confirmed was in the early stages of development, for its swathe of unscripted shows and stand-up specials
Read more –> Deadline
A partnership between the Walt Disney Company’s Hulu and entertainment company Live Nation has expanded to include streaming rights for several music festivals over the next two years.
On Thursday, Disney said Hulu will serve as the official television streaming partner for the Bonnaroo Music and Arts Festival in Tennessee, Lollapalooza in Chicago and the Austin City Limits Music Festival in Texas, starting this year and continuing into 2023.
Read more –> Fierce Video
Disney+ ran its first-ever test of livestreaming capabilities this morning in the U.S., hinting at future changes to come for its on-demand subscription video service. For the test, the company didn’t try to tackle a massive event, but instead ran a livestream of the 94th Oscar nominations, hosted by actor-comedian Leslie Jordan and actor-producer Tracee Ellis Ross. The event was also livestreamed to Disney-owned Hulu, plus ABC News Live and the Academy Awards’ various owned platforms, including Oscars.com and others.
Read more –> TechCrunch
As reported by Adweek, it forecast that the shoppable livestream market in the U.S. would hit $11 billion this year, and will hit $25 billion by 2023. Another report from Garter Research said that 26% of senior marketing leaders are currently focused on livestreaming as a priority, and Garter expects that number will double over the next year and a half.
Read more –> Tubefilter
On the latest episode of the Variety podcast “Strictly Business,” Drucker Mann touted the big numbers — 16.5 million views and 54 million minutes watched — as proof positive of what she’ll be selling for Conde Nast’s other blue-chip magazine brands, from a GQ Super Bowl party to Vanity Fair’s annual Oscar bash.
Read more –> Variety
France-born music streaming company Deezer has acquired a minority stake in UK-headquartered Driift, a producer and promoter of live streamed music events.
Read more –> Music Business Worldwide
UK-based ticketing, merch and streaming platform DICE has acquired Boiler Room for an undisclosed sum.
The news comes only days after DICE announced it had secured $122 million in investment led by venture capital giant SoftBank’s Vision Fund 2, Billboard reports. Another of the investors is Future Shape, the company run by former Apple executive Tony Fadell, who co-invented the iPhone. Fadell is also joining the board at DICE.
The DICE funding came from SoftBank’s Vision Fund 2, launched in 2019 to invest in technology start-ups.
Read more –> Resident Advisor