As the live streaming industry grows, more brands have gained interest in sponsoring live videos. In 2017, two-thirds of brand marketers were either using (45%) or planning to use (21%) live video outside of social media.
Read more at Forbes.com
Samsung and Live Nation kicked off Coldplay‘s A Head Full of Dreams Tour with a 360 degree VR live-stream of their first show. The concert live-streamed in 50 countries and was available for viewing in Samsung Gear VR.
Read more at Billboard.com
A third to a half of China’s Internet population sometimes watches livestreams. Credit Suisse estimates that the sector —which generates money through virtual tips, advertising, and tempting shoppers on platforms such as Alibaba’s Taobao— will be worth $5 billion by the end of this year.
Read more at Bloomberg
67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”
Read more here —> Venture Beat
In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
The leaders of Twitter followed by launching their own Periscope-powered live video feature in late 2016.
But what is it about live video that’s making social media giants clamber towards it with such haste? And more to the point, what does this all mean for content marketing?
Read more at CMSWire
The Florida music festival, OkeeChobee, has just revealed its daily lineup and schedule.
The headliners Usher & The Roots, Kings of Leon, and Bassnectar will be featured at times that range from 9: 30 – 12 pm. Usher and the Kings of Leon plan to perform two hours sets. You can view the entire schedule below:
OkeeChobee also plans to have catering for local food vendors, beverage stands, swimming areas, art installations, and yoga lessons. OkeeChobee attendees will have the opportunity to reach zen enlightenment while listening to their favorite music artists.
Tickets for 4 day “portal passes” are still available to purchase at okeechobeefest.com/tickets/ga. 4 day portal passes include 4 performance days with entry to Sunshine Grove beginning on Thursday, March 2nd at 12pm, GA Camping in a nature paradise, Yoga workshops, speakers & more in ChobeeWobee Village, Early Access to Music and Beach Games at Aquachobee, Early Access to late night shenanigans at Jungle 51, Early Entry into craft area, food vendors & interactive art in ChobeWobee Village, and Special Okeechobee Music & Arts Festival 2017 Opening Ceremony.
On May 28, 2017, Indianapolis Motor Speedway will be hosting the Indy 500 Snake Pit music festival. The lineup for the festival plans to be Marshmello, Zedd, RL Grime, Action Bronson, Adventure Club, The Trap House, and many more.
The entire event will be hosted by the famed WWE wrestler, Ric Flair. Flair put out a recent statement, “Can’t wait to rock it out with all of you from the Snake Pit. Wooooo!”
Indy 500 Snake Pit Trailer 2017
The festival plans to open at 7 a.m. , where attendees will be greeted with beer trailers, food, beverages, and the deafening sound of 33 race cars. Indy 500 Snake Pit’s website, has dubbed the festival as “The Greatest Spectacle in Racing.”
Tickets can be purchased at http://www.indy500snakepit.com/tickets/. Prices range from $35 – $110.
This weekend, Day for Night festival will be kicking off in Houston, Texas. The two day festival will host EDM power house headliners like ODESZA, Kaskade, and Aphex Twin. The rest of the lineup will consist of more eclectic music artist like Run the Jewels, Blood Orange, and Little Dragon.
In addition to the stellar music artist lineup, Day for Night attendees will be treated to visual art displays during music artists performances. Day for Night plans to bring back digital artist Jeannie Wu’s, famed “glitched digital carpet” that covers 45,000 square feet. Day for Night attendees who attend the “Red Stage”, will be able to see and dance on Wu’s digital pixelated rug.
A Rendering of Jeannie Wu’s Glitched Carpet
Day for Night tickets are still available to purchase at http://bit.ly/2huelpi. Prices range from 170 – 700 dollars.
Day for Night Trailer
From March 11 – 12, BUKU Music + Art Project festival will be returning to New Orleans for its 5th consecutive year. The headliners who have been announced so far are Travis Scott, Deadmau5, Zeds Dead, Sleigh Bells, and Young Thug. The rest of the artists who are slated to play BUKU can be seen on the poster below:
GA 2-Day regular, GA 2-Day plus, and Too BUKU VIP passes will be available for sale on Thursday 11 AM CT at http://thebukuproject.com/tickets/. The prices range from 189.99 – 289.99.
BUKU 2017 trailer
