Live streaming has become a phenomenon in China with Deloitte predicting a 32% live streaming revenue increase in 2018. The top two factors that are being attributed to the sharp live streaming popularity in China is its sense of authenticity and ecommerce advantages. Live streaming in China has been increasing consumers trust in brands and has been driving more sales.
Read more at www.forbes.com
According to the Interactive Advertising Bureau (IAB), digital ad spend increased by seventeen billion dollars in 2017. The sharp rise in ad spend comes to no surprise as the majority of people are spending more time consuming information from the internet. However, video ads surprisingly had a 33% digital ad spend increase in 2017.
Read more at www.adage.com
At SXSW, Sony became the first company to implement VR projection mapping technology in a music video. The mapping technology made it possible for Sony to display images on objects during Khalid‘s VR music video for “Young, Dumb and Broke.”
Read more at www.adweek.com
NBC provides 50 hour VR live stream of the 2018 Winter Olympics. Gary Zenkel, president of NBC Olympics, said in a statement, “With the help of Intel’s industry-leading virtual reality technology, NBC Olympics will deliver a transformative experience that will bring to Olympic fans an entirely new perspective on the speed, thrills and excitement of an Olympic Winter Games.”
Read more at Fiercecable.com
The exponential rise in video marketing has led to some big questions for 2018. Below are two out of the five expected video trends for 2018. Find the rest at Seoland.in.
Two technological trends that exploded during 2017 was music streaming and live streaming. Spotify’s 12.5 million subscribers and Facebook’s 24% increase in user live streaming proves that music streaming and live streaming are the hottest industries right now.
Read more at TheMusicUniverse.com
The popularity of live streaming across major social media platforms has made live streaming an important advertising method for brands. Researchers have found that 82% of viewers prefer live video from a brand over social posts, and 80% would rather watch a brand’s live video rather than read a blog.
Read more at Business2Community.com
As the live streaming industry grows, more brands have gained interest in sponsoring live videos. In 2017, two-thirds of brand marketers were either using (45%) or planning to use (21%) live video outside of social media.
Read more at Forbes.com
Samsung and Live Nation kicked off Coldplay‘s A Head Full of Dreams Tour with a 360 degree VR live-stream of their first show. The concert live-streamed in 50 countries and was available for viewing in Samsung Gear VR.
Read more at Billboard.com
A third to a half of China’s Internet population sometimes watches livestreams. Credit Suisse estimates that the sector —which generates money through virtual tips, advertising, and tempting shoppers on platforms such as Alibaba’s Taobao— will be worth $5 billion by the end of this year.
Read more at Bloomberg