CASE STUDY
Bulldog powers Coca-Cola’s
amplification and engagement strategy
As the official presenter of the prestigious Vive Latino Music Festival, Coca-Cola wanted to amplify the experience to an audience beyond the venue’s physical walls. Coca-Cola turned to Bulldog DM to provide a complete turnkey livestreaming and digital broadcast solution to deliver the branded experience to connected consumers throughout Mexico — including a rich social media engagement strategy that tripled audience engagement times.