Discussion “The Brand Approach to Live Streaming a Music Festival” will highlight Bulldog DM’s work with Coca-Cola and the overall market for this exciting and growing industry.
Read more at –> Canadian Music Week
At SXSW, Sony became the first company to implement VR projection mapping technology in a music video. The mapping technology made it possible for Sony to display images on objects during Khalid‘s VR music video for “Young, Dumb and Broke.”
Read more at www.adweek.com
Technology, media, marketing and music professionals from all over the globe converged at SXSW once again and the must see experience for music was Sony’s Lost In Music with the live stream being powered by Bulldog DM. Sony unveiled an innovative VR music video experience featuring Lost In Music artist Khalid. Sony artists Tinashe, Lo Moon, Noah Cyrus, Cam, Caitlyn Smith, Morgan Saint, The Accidentals, Olivia Noelle, A. Chal, Leikeli47 were featured in the live stream on Facebook bringing viewers inside the Lost In Music experience for some incredible performances.
Read more at —> Adweek
Bulldog DM founder and CEO John Petrocelli was selected by SXSW to participate in the SXSW mentoring program. The SXSW sessions offer one-on-one coaching with professionals from all aspects of the music, film, and interactive industries.
Read more at SXSW
NBC provides 50 hour VR live stream of the 2018 Winter Olympics. Gary Zenkel, president of NBC Olympics, said in a statement, “With the help of Intel’s industry-leading virtual reality technology, NBC Olympics will deliver a transformative experience that will bring to Olympic fans an entirely new perspective on the speed, thrills and excitement of an Olympic Winter Games.”
Read more at Fiercecable.com
The exponential rise in video marketing has led to some big questions for 2018. Below are two out of the five expected video trends for 2018. Find the rest at Seoland.in.
Two technological trends that exploded during 2017 was music streaming and live streaming. Spotify’s 12.5 million subscribers and Facebook’s 24% increase in user live streaming proves that music streaming and live streaming are the hottest industries right now.
Read more at TheMusicUniverse.com
The popularity of live streaming across major social media platforms has made live streaming an important advertising method for brands. Researchers have found that 82% of viewers prefer live video from a brand over social posts, and 80% would rather watch a brand’s live video rather than read a blog.
Read more at Business2Community.com
As the live streaming industry grows, more brands have gained interest in sponsoring live videos. In 2017, two-thirds of brand marketers were either using (45%) or planning to use (21%) live video outside of social media.
Read more at Forbes.com
Samsung and Live Nation kicked off Coldplay‘s A Head Full of Dreams Tour with a 360 degree VR live-stream of their first show. The concert live-streamed in 50 countries and was available for viewing in Samsung Gear VR.
Read more at Billboard.com