News

The live streaming agency white paper provides the definitive how to for brands, marketers, agencies and content owners

LOS ANGELES (December 1, 2016) – Bulldog DM the world’s first live streaming agency announced today that it has created a live streaming best practice white paper. The document summarizes the complexities of live streaming and Bulldog DM’s market leading approach to driving an optimized experience that engages the viewer and empowers the content owner to deliver a quality digital broadcast at scale.

The popularity of live streaming is now at all time high with leading platforms like Facebook, Twitter and Instagram offering live streaming to viewers and content owners with Facebook reporting that live video is watched 3x longer than non live content.

“Live streaming, especially of premium experiences is a vastly different business than on demand content streaming and it calls for a certain set of skills and expertise to achieve the content objectives. We’ve been deeply entrenched in this market for over a decade and have been involved in facilitating the most watched and most innovative live streamed events in history and wanted to summarize and offer a best practice white paper to the market. We are also seeing a tremendous increase in amplifying live events and sharing them with viewers on any connected device, which is part of our DNA. Our white paper addresses all of the key elements in the execution process and address how to transform the viewer into a collaborative participant – which benefits all stakeholders “said Bulldog DM CEO and Founder, John Petrocelli.

Live streaming’s popularity is also growing for marketers due to ad blocking adoption which is predicted by eMarketer to grow 34% in 2017 in the US to 86 million users and cord cutting amongst millennials which Verizon estimates at 41% of the US millennial demographic.

Find out more at www.bulldogdm.com and contact Bluto@bulldogdm.com for a copy of the white paper.

Born out of a desire to forge alliances between festival producers in food, beverage, music and film, FestForums is the key stop for all event producers and entertainment industry leaders FestForums is all things festival conference. The fall FestForums takes place Nov 19-21, 2016 in Santa Barbara at the Fess Parker Resort and special guests include Bruce Dern, Quentin Tarantino, Cat Cora, Jack and Kim Johnson, Rita Coolidge, and hundreds more festivals and industry leaders.

FestForums will feature a technology panel on Monday November 21st: “Festival and event producers now rely on technology to manage logistics and communications on so many levels. Over the last few years, we have seen technology expand in ticketing, access, talent management, user experience and much more. Let’s look at the latest trends from both sides of the fence; the producer and the fan.”

Bulldog DM CEO and Founder, John Petrocelli will join industry leaders in this insightful discussion. Read more here: http://www.festforums.com/welcome/

Bulldog DM Founder John Petrocelli will be an invited speaker at this leading edge conference that explores the cross section of content, causes and social engagement on October 25, 2016 at the Skirball Cultural Center.

Industry thought leader Bulldog DM will lead and curate a conversation with industry experts from Goldenvoice/Coachella, YouTube, Ripplebox, LiveList and Vantage TV on Thursday, October 20th 2:15 PM – 3:30 PM Track II: Guerin B, in Herscher Hall. See details here: Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

One of the most talked about panels at SXSW 2016 featured Live Nation, AEG, legendary Coachella/Lollapalooza/Bonnaroo and Austin City Limits Producer Hank Neuberger – curated by Bulldog DM. Listen here to the entire panel: SXSW Music Festival Live Stream

Live streaming and music festivals are two very popular topics and this panel discussion brings both of them together with industry thought leaders discussing this growing market, milestone events and the future. We will cover the growth of the device market, mobile adoption and the importance of social media around these compelling, rich weekend digital broadcasts of experiences like Coachella, Bonnaroo, Lollapalooza, Austin City Limits and many more.

Bulldog DM will work with groundbreaking event to develop a live stream and digital broadcast experience.

LOS ANGELES, March 15, 2016 /PRNewswire/ — KAABOO Del Mar, a completely curated three-day sound voyage that combines incredible genres of music and taste making socials with a modern wonderland on the warm shores of the Pacific, has selected industry thought leader and agency Bulldog Digital Media to establish and develop a live streaming strategy for its 2016 event.  The two entities will collaborate to develop a rich digital broadcast program for distribution to all connected devices, allowing for brands and sponsors to engage with digitally savvy music and culture fans. The spectrum of entertainment that will be found at KAABOO Del Mar will include world-class music, incredible cuisine, craft libations, comedy acts, contemporary art, fashion, interviews, and fan perspective.  Bulldog DM will marry this compelling content, offering its industry leading best practices for live music and festival streaming, creating a must-have media experience for brands.

KAABOO Del Mar’s launch in 2015 boasted a lineup that included No Doubt, The Killers, Zac Brown Band, Sheryl Crow, Foster The People and The Roots. With the stunning Southern California coast line once again serving as the event backdrop, the upcoming 2016 lineup will host an impressive talent pool, including Jack Johnson as one of the three headliners, plus The Avett Brothers, Goo Goo Dolls and many more still to be announced.

Just in time for the demand for live-streamed digital video to grow and accelerate, Havas reports that 52% of Americans would like to have access to live broadcasts of concerts and music festivals via computer, mobile or tablet.  This month Facebook reported that live video was being consumed three times longer as VOD across its platform.

“As promoters continue to develop breathtaking and rich experiences like KAABOO has done we are seeing a significant interest by music fans around the country and the world to tune in and enjoy these events in a collaborative and participatory manner.  The attention to detail that the KAABOO team has invested into this experience from the moment you enter the grounds and across the music performances on the stages, to the culinary offering, art and comedy is indescribable and will make for an incredible and engaging live streamed experience.  We believe this presents a unique and meaningful way for brands to connect with not only affluent music fans but music fans in general given the setting and breadth of content,” said Bulldog DM CEO and Founder, John Petrocelli.

“We feel we have created something unique and special at KAABOO Del Mar,” said Bryan Gordon, Founder and CEO KAABOO Del Mar. “We chose to work with Bulldog DM based on their expertise and experience in live streaming some of the worlds most watched, and more importantly, most innovative live music experiences.  We feel that together our teams provide an interesting and compelling media opportunity in the live stream and content experience of KAABOO Del Mar.”

The live-streamed experience will feature extensions to mobile, tablets, gaming consoles, and connected TVs with a rich integrated social media campaign delivering content from multiple stages and locations throughout the grounds.  KAABOO and Bulldog DM also expect to offer virtual reality and 360 viewing experiences to select partners.  KAABOO Del Mar’s 2016 dates are September 16-18.

About Bulldog DM
Bulldog DM is the world’s first and most experienced live streaming digital execution and strategy agency.  We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.
Find out more at www.bulldogdm.com.

About KAABOO Music Experience
KAABOO is a three-day “mix-perience” and perfect weekend escape for the sophisticated concert-goer and corporate guests looking for a fully immersive experience without the rough qualities of a traditional outdoor event. It combines a diverse mix of music, high quality culinary offerings, the very best craft libations, visually inspiring art exhibitions, comedy, dancing and all of the indulgent amenities you could hope for, together in one place. Already announced acts include Jack Johnson, The Avett Brothers, Goo Goo Dolls, Jason Isbell, Rachel Bloom and Janeane Garofalo, as well as artist Caratoes with many more names to be added to the lineup in March — stay tuned.  Located at the historic Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast.
Find out more at www.kaaboodelmar.com.

Media Contact
Caroline Andoscia
Andoscia Communications
caroline@andoscia.com
212.475.2122

KAABOO Media Contact
Gianna Cesa
Berhman Communications
media@kaaboodelmar.com

SOURCE Bulldog Digital Media

Portfolio is the world’s most extensive and eclectic collection of live music festivals for live streaming and presentation by the world’s leading brands

LOS ANGELES, March 8, 2016 /PRNewswire/ — Bulldog DM the world’s first digital live streaming agency announced today that it has made available an extensive portfolio of the world’s leading music festivals and experiences. These rich cultural content experiences are available for brands to present and digitally broadcast to fans on any connected device and include major 3-day festivals, EDM festivals, country music, an indie tour and leading music venues.

Bulldog DM is working with promoters to provide and offer a turnkey streaming solution that includes full production from the stages, a branded user experience, social media integration and experiential content.

It’s estimated that 32 million plus Americans and 1 in 5 millennials will attend music festivals this year with physical tickets in high demand. The live stream experience allows the festival to be extended to fans around the country and the world. Brands can present the live streamed experience and connect with the passion of music fans who get to see their favorite artists performing on the top stages in the world in full HD, broadcast grade video and audio. Last week Facebook’s corporate blog noted, “we’ve seen that on average people watch a live video more than three times longer when it is live compared to when it is not live.”

Bulldog’s festival partners include the Firefly Music Festival occurring June 16-19, at The Woodlands of Dover, DE with headliners Mumford and Sons, Kings of Leon, Florence + the Machine and Deadmau5; the 22nd year of the Vans Warped Tour – the leading and longest running independent music tour in the country and promoter Prime Social Group’s entire festival line up that connects and resonates with millennials and students including this year’s #Fest featuring Fetty Wap, the Chainsmokers and Big Gigantic in April.

“Firefly Music Festival is the largest music festival on the east coast and we’re dedicated to curating a must-see lineup each year,” said Alex Yount, Sponsorship Senior Manager of Red Frog Events, the promoter of Firefly. “The natural beauty of The Woodlands provides a stunning backdrop for music fans from around the world to have a memorable and engaging 4-day summer weekend complete with a variety of musical and cultural experiences. We’re excited to work with Bulldog to provide this opportunity to a digital broadcast partner that will work with us to bring this experience beyond our attending fans to mobile and connected devices throughout the stream.”

“Our festivals, especially The Number Fest as the nation’s largest college festival, were designed and programmed to speak to and connect with millennials. The live stream will only reflect, enhance and amplify that connection for a brand that wants to authentically engage millennials. Bulldog helps us tell and execute that story,” said Adam Lynn, founder of Prime Social Group.

“The Vans Warped Tour has been the voice of 15-24 year old music fans for 22 years. We are keenly aware of how our fans engage on mobile handsets and via social media. Streaming dates on our tour in 2016 will allow brand partners to tap into that connection and engage with this highly influential group. Bulldog DM understands how valuable that live mobile music culture is and how it can be conveyed to a live stream brand partner,” said Kevin Lyman, founder of Warped Tour.

“We are continually stunned at the compelling cultural experiences these promoters curate at their festivals. In addition to their lineups of the greatest artists in the world their experiences extend to fashion, food, lifestyle, philanthropy and learning. Our goal is to bring these deep experiences to life on any connected device to viewers around the world, which provides a home run for not only the brand but the fan and the artist. This will become the unrivaled and authentic way for brands to engage fans,” said Bulldog DM CEO John Petrocelli.

Bulldog DM allows brands to engage, build and plan their live music strategies across all or some of their portfolio and is an active discussion with media partners and platforms while also growing its group of turnkey content experiences.

About Bulldog DM
Bulldog Digital Media is the world’s first and most experienced live streaming digital execution and strategy agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics. Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video. Find out more at www.bulldogdm.com.

Listen to Bulldog Digital Media’s founder, John Petrocelli, discuss Bulldog Digital Media’s role in the live-streaming industry. 

Listen at Bulldog Digital Media’s Sound Cloud Page