News

Sound Excited Podcast #6: John Petrocelli on Festival Streaming

August 22, 2013

Sound Excited podcast #6 brings us John Petrocelli of Bulldog Digital Media. John’s digital media career lead him to work with major sports leagues, the Olympics, the Grammy’s & Oscars, the Democratic National Convention and many major music festivals. Currently, John leads Bulldog Digital Media as the company live streams high quality digital feeds from festivals such as Outside Lands and Coachella.

Read the full story on ApesOnTape

A look back at Outside Lands 2013: Martinez News-Gazette

Aug 13, 2013

SAN FRANCISCO – Three days in Golden Gate Park with tens of thousands of people migrating from Hellman Hollow to the Polo Fields or to Lindley Meadows to catch their favorite bands. Blend in some live art, comedy acts at the Barbary, craft brews at Beer Lands, great food selections from vendors from all across northern California, delicacies in Cheese Lands, Choco Lands, Outside Lambs and Wine Lands is what Outside Lands festival had to offer last weekend.

Read the full story on martinezgazette.com

4evrfest Launch Release

IROCKE.COM Announces FOREVER FESTIVAL, Earth’s First Live Digital Music Festival

Seven Days and Nights of Live Music from the World’s Leading Live Digital Music Pioneers
August 4-11, 2013 at 4EVRFEST.COM and Partner Sites. Artist Auditions Open Now.

Los Angeles, CA (July 16, 2013) – IROCKE.COM, the #1 source for live digital concerts worldwide, announces FOREVER FESTIVAL, an unprecedented, seven-day live digital concert experience celebrating the musicians, fans, and pioneers leading the explosive global growth of live digital concerts.

On August 4, 2013 at 5:00pm PST, the Forever Festival kicks-off a weeklong live broadcast of music performances available for viewing on the official festival site www.4evrfest.com and festival partner sites. Artist and venue line-ups will be announced on July 25, 2013. Additional information and updates are available on the official Forever Festival website and social hashtag #4EVRFEST.

“The Forever Festival celebrates the pioneers of the global live digital music industry,” said Karl Rogers, co-founder and CEO of IROCKE.COM. “In the same way the 60’s communal spirit revived the music festival format, these modern-day ‘live digital concert’ mavericks are re-imagining what is possible with live music performance, and are changing live music, forever.

More than 200 million viewers worldwide via Internet connected devices such as computers, smartphones, TVs, and game consoles have experienced live digital concerts since 2012. Forever Festival plans to tap into this global market via shared streams from the premium suppliers of live digital music content around the world with potentially millions of viewers interacting with the Forever Festival network throughout the week.

Festival viewers will enjoy over 200 free and PPV performances by a wide range of artists collaborating with live digital music influencers around the world including: Austin City Limits Live; Beta Nightclub; Beatport Live; The Bing Lounge; Bulldog Digital Media; Concert Window; Livebeats; MoonTunes; MobileRider; The Roxy Theatre; ShowGo.tv; Silverback Music and Management; Springboard Productions; SkyRoomLive.com; Stageit; Stageside Live; TRI Studios; USTREAM, and more.

“Live video will transform entertainment, giving artists compelling ways to engage fans and build their brand without a big investment. With its live video programming guide and market research, IROCKE is enabling the first new music product since MTV,” says Roger Mr. McNamee, musician in streaming pioneer Moonalice and co-founder of MoonTunes.

The FOREVER FESTIVAL will be anchored from four live broadcast hubs across the globe and directed by visionaries in the live digital concert industry. They include:

The North American Hub, based in Los Angeles, is produced and directed by Allen Sanford, co-founder and COO of IROCKE. “Live digital distribution is a positive disruption of the music business that provides a new and rewarding path for artists and audiences to enjoy live music,” said Sanford.

The Sub-Saharan Hub, based in Johannesburg, South Africa, is produced and directed by Eban Oliver, founder of SkyRoomLive in partnership with NOKIA MUSIC and SABC1 television network.

The European Hub, based in Berlin is produced by Mr. Oliver and directed by Leon Reteif of SkyRoomLive Berlin in partnership with the NHow music and lifestyle hotel.

The South American Hub, based in Miami, is produced and directed by Clinton Cox, CEO of Cheetah Lounge, a veteran of premium live video production for festivals including ULTRA Music Festival, Bang Music Festival and artists such as Daft Punk, Swedish House Mafia, and others.

“Live digital music experiences are becoming the quintessential vehicles for engaging and connecting both the audience and viewers,” remarks John Petrocelli, Co-founder Bulldog Digital Media. “Premium live music now extends to every connected device platform, transforming the digital viewer into a live participant. The Forever Festival embodies this incredibly dynamic unfolding market.”

Thought leaders in the live digital music industry will share their insights during the festival’s SOUND & VISION event broadcast on Wednesday, August 7, 2013 at 5pm PST. Participants include: Roger McNamee, musician in streaming pioneer Moonalice and co-founder of MoonTunes; Jay Samit, President, ooVoo, a live video platform serving 80 million consumers; Peter D. Csathy, CEO, Manatt Digital Media Ventures; Marc Scarpa, executive producer/director of Simplynew; John Petrocelli, co-founder Bulldog Digital Media; and Caroline Burruss, VP of partnerships for Austin City Limits Live.

The SOUND & VISION series is presented by the Live Digital Music Association (LiveDMA), a trade association dedicated to the advancement of the live digital music industry. “As a founding member of LiveDMA, our mission is to unify our industry and create meaningful new fan experiences and fan integration for brands, as we bring live digital music experiences to every music fan worldwide,” said Ms. Burruss.

Bands, musicians, DJ’s and venues interested in participating in the Forever Festival are invited to submit performance videos at www.4evrfest.com. Each submission will be considered for twenty-five available artist showcase performance slots during the festival.

ABOUT IROCKE
IROCKE.COM is the #1 source for live digital concerts worldwide. IROCKE offers simplest way to discover and attend live digital concerts together with friends. For artists and brands, IROCKE provides a powerful and customizable platform for distributing and promoting live digital performances and appearances to fans around the world. For more information visit www.irocke.com .

CONTACT:
Caroline Bruderer
Director of Marketing
IROCKE
949-315-5101
caroline@irocke.com

Henry Eshelman
Platform Media Group
323-337-9042
heshelman@platformgrp.com

Bulldog Digital Media Thought Leaders

Industry Veterans John Petrocelli And Joshua Lennox Launch First Live Streaming Video Consultancy Bulldog Digital Media

New York, NY (July 15, 2013)- Digital media industry pioneers, John Petrocelli and Joshua Lennox partnered to form Bulldog Digital Media earlier this year. Leveraging their combined forty years experience in entertainment, technology and content creation, John and Joshua formed Bulldog Digital Media after witnessing the rise in live streaming viewership firsthand. Recognizing the need for a digital media advisory to help companies further monetize their live events by enhancing their live digital video content, Bulldog Digital Media was launched.
Bulldog Digital Media specializes in streaming live video content across multiple device platforms while creating experiences that resonate with viewers. Since its launch they have created live video experiences for clients including Ustream, Taco Bell, Verizon, Line Rocket Live, Procter and Gamble, and Superfly Presents/Bonnaroo Music and Arts Festival.

“Live digital experiences are becoming the quintessential vehicles for engaging and connecting both the audience and viewers. Premium live music now extends to every connected device platform, transforming the digital viewer into a live participant. The same is true with live events across many industries like award shows, sports, inaugurations and cultural happenings,” says Bulldog Digital Media co-founder John Petrocelli.

John has worked with major companies including NBC, YouTube, Google, Universal Music Group, VEVO, American Express, Twitter, the NBA and MTV, and was instrumental in helping them establish optimal strategies to distribute content. Joshua Lennox is a lifelong media entertainment executive, with an extensive understanding of technology, device enablement, and video workflow. Joshua has worked with companies including ABC, ESPN, Google, The Grammy’s, and headed the launch NBC Universal Sports. Together, John and Joshua understand the entire ecosystem from conception, to rights, and to the execution of strategy.

Bulldog DM to Host Meetings, Share Industry Trends at 2013 NAB Show

The digital media veterans will host meetings throughout the week in Las Vegas

LOS ANGELES (March 28, 2013) – Bulldog DM, the live digital video content strategy experts, announced today that they plan to participate in the 2013 National Association of Broadcasters Show in Las Vegas. The team will be onsite April 9-11, 2013.

Bulldog DM will celebrate its inaugural year at one of the digital media industry’s biggest events by holding meetings at the Vdara Hotel. The team will share industry trends and showcase their live video content strategy expertise.

Content experiences like the Red Bull Stratos Jump and the American Express Unstaged Concert Series indicate that streaming premium live digital events present unique and engaging opportunities for brands. Bulldog DM is the only company that can enable a broadcast grade experience that provides value to all stakeholders in the premium live event ecosystem, including content owners, sponsoring brands and distribution platforms.

Bulldog DM’s founders will be available by appointment to discuss Festival Pass LIVE℠ and its additional service offerings.

For more information or to set up a meeting with the Bulldog DM team, contact Kanwar Singh at kanwar@bulldogdm.com.

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About Bulldog DM

Industry veterans John Petrocelli and Josh Lennox, leveraging decades of experience streaming the biggest live events, have created Bulldog Digital Media to help companies optimize their live digital video content strategies with unmatched expertise and guidance. We specialize in streaming live video and focus on driving revenue from the presentation of premium content experiences across multiple device platforms. Bulldog Digital Media understands and can identify the correct ecosystem and process to facilitate the ultimate live video experience that resonates with viewers for content owners, content distributors and sponsors, brands and advertisers.

For more information please contact:

Jessica Slezak
(801) 305-1447

Bulldog Digital Media and Springboard Productions team up to offer complete live music event strategy and services

FESTIVAL PASS LIVE is a complete turnkey solution for artists, promoters, brands and distribution platforms that delivers HD broadcast quality live music events to consumers anywhere and on any device

LOS ANGELES (February 13, 2013) – Bulldog Digital Media, the live digital video content strategy experts, and Springboard Productions, the leading production provider for major festival and concert webcasts, announced today the release of a complete turnkey service offering that delivers premium live music events and experiences to connected consumers. Known as Festival Pass LIVE℠, this offering provides all the elements, facilities and components to digitally produce and distribute music experience to viewers anywhere, anytime, from any venue, all in HD broadcast quality.

Live streams of festivals that feature multiple, simultaneous stages allow fans the opportunity to see their favorite bands perform via any connected device platform. With so many music festivals selling out months in advance and before final line-ups are announced, providing fans a chance to attend events virtually promotes brand affinity, creates additional monetization opportunities, and keeps them connected to the artists and bands they love.

Festival Pass LIVE℠ provides a multi-channel experience for viewers, allowing them to switch between content channels and stages throughout the festival – in real-time from their connected device – and with the ability to control their viewing experience. The output is HD-quality live-streamed video, the next best thing to being at the festival itself, regardless of where you are in the world.

Moreover, the service allows viewers to become participants, as they tweet and comment about their viewing experience with their friends and fellow music fans. The result is an opportunity for brands and sponsors to offer a digital experience to viewers that are completely engaged for longer periods of time.

Springboard Productions brings the expertise of President Hank Neuberger to the Festival Pass LIVE℠ offering. Hank is a Grammy-Winning Producer, the Broadcast Audio Advisor for the annual Grammy Awards telecast, and is a former Chairman of the Board of the National Academy of Recording Arts and Sciences, and former Chairman of the Board of the MusiCares Foundation, the Grammy-affiliated philanthropy.

In addition, Springboard is the video production arm for Coachella, Lollapalooza, Austin City Limits Festival and the Latin Grammys. The Springboard Tech Services division has developed a suite of scalable optimized technology services that layer on to the production workflow of a festival, to enable and deliver a live streaming architecture that dramatically increases the output quality and lowers the cost of transmission.

“Being part of the Artist-to-Fan connection generates tremendous benefits for all: artists, promoters, fans, platforms and presenting sponsors,” said Neuberger. “Providing a high quality music experience to the fan anywhere in the world, on any device, establishes a dynamic connection between the viewer and artist that is rewarding and engaging.

Springboard brings that understanding of the live music experience as well as the expertise to deliver it at the highest standard, the way that passionate fans have come to expect.”

Bulldog Digital Media features a team of live streaming industry veterans who have worked on the most watched and most innovative live streaming events in Internet history. Three of the music festivals they have helped stream were even recently named to IROCKE’s list of Top Ten Live Streaming Festivals and the team had five of the events they have worked on featured in IROCKE’s list of Top 25 Live Streaming Moments. The team’s extensive resume also includes the Oscars, Grammys, the Masters, MTV Video Music Awards, The Royal Wedding, The Michael Jackson Memorial, Coachella and the American Express Unstaged live concert series.

“We’ve worked on the live streams for all of the major festivals and noticed not only the impressive size of the audience but, more importantly, the extended viewer duration times,” said Bulldog Digital Media co-founder John Petrocelli. “By applying our best practices and implementation strategies we can enable a definitive sponsor branding experience. We have a full suite that further enhances the experience through social media integration and rebroadcast and highlight clip packages. It also helps draw the viewer to artist touring schedules, content catalogs, social media feeds and merchandise. Everybody wins.”

About Bulldog DM, LLC
Bulldog Digital Media helps companies optimize their live digital video content strategies, providing unmatched expertise and guidance. We specialize in streaming live video and focus on driving revenue from the presentation of premium content experiences across multiple device platforms. Bulldog DM understands and can identify the correct ecosystem and process to facilitate the ultimate live video experience that resonates with viewers for content owners, content distributors and sponsors, brands and advertisers. Find out more at www.bulldogdm.com.

About Springboard Productions
SPRINGBOARD is a unique production resource. Founded by Grammy-winning producer Hank Neuberger in 2007, Springboard delivers groundbreaking new media solutions at high-profile live events for broadband, mobile, and broadcast, on behalf of promoters, platforms and brands. Springboard’s A-to-Z solutions include artist relations, production expertise, and the latest transmission practices to consistently combine the highest quality with just the right technology to best realize our clients’ presentation goals.

Media Contact
Jessi Slezak
Radi8 Creative
jessi@radi8creative.com
703-597-5359