Beachfootballleague

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Bulldog DM Captures High-Energy Action at Beach Football League Game in Santa Cruz

The Beach Football League (BFL) turned up the heat this weekend, bringing the high-octane intensity of pro sand football to the shores of Santa Cruz. To ensure the action-packed May 17 matchup matched elite elite broadcast standards, Bulldog DM was on the ground providing comprehensive turnkey video production and media capture.

The star-studded event featured legendary celebrity coaches Deshaun Foster and Marshawn Lynch leading their teams on the sand, alongside an exclusive musical performance from special guest Goapele. To match the vibrant energy of the crowd and the elite level of play, Bulldog DM deployed state-of-the-art multi-camera arrays and cinematic drone coverage. The aerial drone footage captured stunning, sweeping perspectives of the coastal stadium, tracking the fast-paced plays and dramatic touchdowns against the scenic Santa Cruz backdrop.

Bulldog DM continues to stand at the epicenter of sports broadcasting and interactive fan experiences, helping emerging leagues and premium brands elevate their live events into world-class content.

To learn more about the event and upcoming matchups, visit the official Beach Football League website.

Bulldog DM Joins Streaming Media Connect Panel: Fans Forward

Bulldog DM founder and CEO John Petrocelli recently joined an expert lineup of industry thought leaders for the Streaming Media Connect panel, “Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming Experiences.”

Moderated by Chris Pfaff (CEO, Chris Pfaff Tech Media), the panel featured Petrocelli alongside Rob Koenen (Co-Founder & CBO, Tiledmedia), Joe Caporoso (President, Team Whistle), and Pete Scott (CSO, Play Anywhere). The discussion focused heavily on how next-generation streaming platforms are moving beyond traditional broadcast methods to deliver deeply individualized and interactive sports experiences.

Petrocelli shared insights on how the sports livestreaming market is hitting an all-time high, driven by mainstream streaming platforms prioritizing live programming. He emphasized that the future of live broadcasting relies on turning the viewer’s screen into a highly personalized storefront where sponsorship, interactivity, and commerce respond directly to user behavior in real time.

Watch the full panel discussion here: Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming Experiences.