Bulldog DM

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Bulldog DM powered Hyundai Elantra global reveal achieves 800K views

On March 17th, Hyundai presented the 2021 bold new Elantra with a stunning live stream presentation ceremony broadcast to the world in real time. Working with Bulldog DM Hyundai extended the experience to Instagram, YouTube, Facebook, Twitter, LinkedIn and Hyundai.com. Automotive news reported that Hyundai was able to achieve a very noteworthy audience reach and tune in.

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Please more here –> Automotive News

Bulldog DM powers Spotify Awards live stream

Bulldog DM was selected by Spotify to bring the first ever Spotify Awards to the world via a global live stream. The Bulldog DM team worked with Spotify to enable a live video experience from the Spotify Awards viewing hub. Bulldog DM provided all of the transmission, live encoding, testing and video player functionality to bring this incredible experience to life for Spotify Premium users in Latin America and the US as well all Spotify users in other regions. In addition Bulldog DM provided reporting and extensions to social media where fans on Instagram, Twitter and Facebook could see the final minutes of the green carpet show and the first minutes of the actual award show. Mexico City is the #1 streaming location for Spotify in the world and the awards were based on actual data and streams served. The line up included J. Balvin, Bad Bunny, The Black Eyed Peas, Karol G, Julieta Venegas, Banda MS, Piso 21, Reik and others.

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See the show here –> Spotify Awards

Bulldog DM’s Work with Hyundai featured in Ad Age

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Bulldog DM’s live streaming work with Hyundai was featured in Ad Age’s article about the changing world of the auto show. Bulldog and Hyundai collaborated to amplify the debut of the all-new 2020 Hyundai Sonata and first-ever Hyundai Venue and share the experience in real time with viewers around the world. The big event from the Javitz Center at the New York Auto Show was live streamed simultaneously on YouTube, Facebook, Twitter, Instagram, and Hyundai.com. After the reveal Hyundai offered a Bulldog DM produced live stream of SVP of Design, SangYup Lee’s walk through of the all-new Hyundai Venue + 2020 Sonata sharing noteworthy insights of features and specifics.

The result for Hyundai: 260 Million impressions.

Read the article here: AdAge: THE MARKETING CHALLENGE OF RETHINKING THE AUTO SHOW