ecommerce

Viewing posts tagged ecommerce

08 May 2025

Live commerce surges as shoppers fork out cash online in real time

By Admin

‘Live commerce is set to redefine online shopping. It allows users to buy products in real time, typically advertised by hosts during live video events on platforms such as TikTok Shop and Instagram Live. It’s essentially QVC for the social media age — but with scope for celebrities and brands to experiment with the format.

Global sales on these platforms hit $918.9 million last year, according to a Verified Market Research study, and are projected to more than triple by 2031, to about $3.1 billion. And TikTok Shop is among those quickly gaining ground, reporting 15 million sellers worldwide on its app at the end of 2023 after launching that September.

A Capital One Shopping Research study from this year projects that the number of TikTok shoppers will grow to 39.5 million by 2026.’

Read more at Washington Post–> Live commerce surges as shoppers fork out cash online in real time

18 Nov 2022

From YouTube to You kicks off YouTube’s holiday shopping strategy with help from Bulldog DM

By Admin

Bulldog DM helped power YouTube’s ecommerce livestream holiday kickoff event “From YouTube to You”, a multi day Holiday Gift Guide Festival shopping celebration.

The experience featured multiple livestream shopping events with popular creators presenting their curated gift recommendations, exclusive product drops and great deals to kick off the holiday shopping season.

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Read more on YouTube’s blog –> Holiday shopping from YouTube to you

13 Oct 2022

TikTok’s Livestreaming Business Is Exploding

By Admin

Livestreaming is becoming a big business for TikTok.
‘Revenue from livestreaming is growing at nearly double the rate of TikTok’s ad business. In the last two years, TikTok’s online ads revenue has grown by 500%, while its livestreaming revenue has increased by 900%.’

Read more –> Gizmodo

18 Dec 2021

Bulldog DM featured in article on the future of ecommerce livestreaming

By Admin

Live event media firm X LIVE published an article analyzing early trends and findings in ecommerce livestreaming, drawing on insight from Bulldog DM founder John Petrocelli. Ecommerce livestreaming continues grow at a rapid rate around the world especially in China where its projected to grow 85% in 2021 to $300 Billion capturing the attention of brands looking to engage consumers in real time on their connected devices.

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Read the article here –> Early Learnings As Shoppable Livestreams Hit The US Market For The Holidays

15 Nov 2021

Bulldog DM helps power YouTube’s Wish List Live ecommerce livestream shopping launch

By Admin

YouTube launched their ecommerce livestreaming business with a first of its kind experience with The Merrell Twins (6.02M Subscribers) who were joined by Denzel Dion, Wendy Merrell, Alex Wassabi, Franny and Nezza, Paul Merrell, Ten Hundred, Aaron Burriss and John Vaughn to kick off a week of livestreams, featuring products on their wish list for friends and family, from partners including Walmart, Samsung, and Verizon.

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Watch the show here –> Wish List Live