ecommerce

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From YouTube to You kicks off YouTube’s holiday shopping strategy with help from Bulldog DM

Bulldog DM helped power YouTube’s ecommerce livestream holiday kickoff event “From YouTube to You”, a multi day Holiday Gift Guide Festival shopping celebration.

The experience featured multiple livestream shopping events with popular creators presenting their curated gift recommendations, exclusive product drops and great deals to kick off the holiday shopping season.

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Read more on YouTube’s blog –> Holiday shopping from YouTube to you

TikTok’s Livestreaming Business Is Exploding

Livestreaming is becoming a big business for TikTok.
‘Revenue from livestreaming is growing at nearly double the rate of TikTok’s ad business. In the last two years, TikTok’s online ads revenue has grown by 500%, while its livestreaming revenue has increased by 900%.’

Read more –> Gizmodo

Bulldog DM featured in article on the future of ecommerce livestreaming

Live event media firm X LIVE published an article analyzing early trends and findings in ecommerce livestreaming, drawing on insight from Bulldog DM founder John Petrocelli. Ecommerce livestreaming continues grow at a rapid rate around the world especially in China where its projected to grow 85% in 2021 to $300 Billion capturing the attention of brands looking to engage consumers in real time on their connected devices.

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Read the article here –> Early Learnings As Shoppable Livestreams Hit The US Market For The Holidays

Bulldog DM helps power YouTube’s Wish List Live ecommerce livestream shopping launch

YouTube launched their ecommerce livestreaming business with a first of its kind experience with The Merrell Twins (6.02M Subscribers) who were joined by Denzel Dion, Wendy Merrell, Alex Wassabi, Franny and Nezza, Paul Merrell, Ten Hundred, Aaron Burriss and John Vaughn to kick off a week of livestreams, featuring products on their wish list for friends and family, from partners including Walmart, Samsung, and Verizon.

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Watch the show here –> Wish List Live