As the livestreaming market evolves and changes so do the charitable aspects of the industry. Forbes journalist and industry expert Cathy Applefeld Olson reviewed this market segment and what’s ahead with insight from Bulldog DM.
Read the article here –> What Happened To Charity Livestreams This Year?
Forbes reviewed the current virtual and livestreaming concert universe highlighting Bulldog DM’s work with Genius to launch the Genius Live platform with an interactive Wiz Khalifa concert.
Read more on Forbes –> How Artists Can Optimize The Virtual Concert Experience
As the live streaming industry grows, more brands have gained interest in sponsoring live videos. In 2017, two-thirds of brand marketers were either using (45%) or planning to use (21%) live video outside of social media.
Read more at Forbes.com
Forbes story highlights the growth of live streaming and live music festival streaming turning to Bulldog DM for insight.
‘But livestreaming wasn’t always sought after — festival organizers worried it was too expensive and consumers would begin to only attend virtually. At the start of the industry’s foray into live video, only a few people like John Petrocelli, the co-founder of BullDog Digital Media, understood its potential for profit.
“Festivals were becoming a cultural phenomenon,” says John Petrocelli, co-founder of BullDog Digital Media. “I realized there are thousands of these festivals and only four of them at the time had fully baked live streaming strategies.” ‘
Read more here –> Forbes