Ford

The competition for music streaming supremacy entered a new realm this past week, the automotive industry. Car brands have noted consumers demands for certain streaming platform integrations and it has now led to a rush of partnerships with streaming giants like Spotify, Apple, Amazon, and Google.

This was made most evident on Wednesday with Tesla’s partnership announcement with Spotify. The consistent lobbying by Tesla owners for a Spotify integration was finally fulfilled when Elon Musk released the announcement via Twitter.

Porsche also announced this week that their upcoming Taycan electric sports car will include Apple Music. Porsche noted that 80% of their consumers use Apple Music as their primary streaming platform. Porsche CEO, Klaus Zellmer, additionally stated that Porsche “will always be very cautious about whom we grant access to our digital ecosystem in our cars.”

The integration of streaming music platforms in the automotive industry has been a strategy in motion for years. However, the recent push to integrate streaming has been born out of new studies showing that Americans have been increasing their driving time. Drivers have been looking to fill that increased void of time with their favorite music delivered in a convenient method.

The music streaming platform that will provide the most content delivery in the automotive industry is still to be determined.