The Morning Consult article on Gen Z and virtual experiences features Bulldog DM
Global data intelligence company Morning Consult conducted a study on Gen Z consumption of virtual experiences during the pandemic and published a news article about the results with input from Bulldog DM who provided insights into how brands can approach this demographic successfully with livestreaming.
Read the article on Morning Consult –> With In-Person Gatherings on Hold, Virtual Experiential Marketing Events Have Yet to Fully Captivate Gen Z
