Bulldog DM was invited to present and speak at GroupM and The Raine Group’s Video Day
Bulldog DM founder, John Petrocelli, gave a presentation entitled ‘Live Streaming for Brands’ at GroupM and The Raine Group’s video day, a forum for video industry leaders to present their latest thoughts on how GroupM’s top media execs, buyers and planners can navigate the complex video ecosystem to more effectively drive growth for their clients.
The presentation reflected the growing trend of brands embracing live video to attract and engage consumers: “Live streaming has rapidly emerged as a compelling way for brands and marketers to reach and engage connected consumers. The combination of the rise of the millennial fueled experience economy with the emphasis of video on social and publisher platforms presents unique opportunities for brands to explore live content and amplification strategies like never before with the potential for impressive results. We’ll review the market, it’s trajectory, and cite best practices for brand success in this emerging segment of the video industry.”