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Live commerce surges as shoppers fork out cash online in real time

‘Live commerce is set to redefine online shopping. It allows users to buy products in real time, typically advertised by hosts during live video events on platforms such as TikTok Shop and Instagram Live. It’s essentially QVC for the social media age — but with scope for celebrities and brands to experiment with the format.

Global sales on these platforms hit $918.9 million last year, according to a Verified Market Research study, and are projected to more than triple by 2031, to about $3.1 billion. And TikTok Shop is among those quickly gaining ground, reporting 15 million sellers worldwide on its app at the end of 2023 after launching that September.

A Capital One Shopping Research study from this year projects that the number of TikTok shoppers will grow to 39.5 million by 2026.’

Read more at Washington Post–> Live commerce surges as shoppers fork out cash online in real time

Linkin Park wins Webby Award for Bulldog DM powered livestream

Linkin Park’s return and reunion livestream experience “From Zero” has won a Webby Award for best ‘Social Event and Livestream’. The experience featured a stunning full concert performance heralding their return, release of new music, a new music video, a new tour, an onsale of the tour and their new lead vocalist Emily Armstrong – delighting their global fan base. Bulldog DM facilitated the livestream, extending the broadcast to YouTube, Facebook, Twitch, Instagram and TikTok as well as linkinpark.com. Clips of the performance went viral certain songs achieving over 40M views as Instagram reels and the full broadcast has been viewed by over 13 million people on the band’s YouTube channel. This is the 9th Webby that Bulldog DM related projects have garnered.

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Watch the replay on Linkin Park’s YouTube channel –> From Zero

Linkin Park relaunches with livestream

Playing to 1,000 diehard fans on the Warner Bros lot, iconic rockers Linkin Park delivered a blistering surprise performance announcing new music, a new video, a new tour and a new lead vocalist in Emily Armstrong. The livestream was distributed to Linkin Park’s social channels on YouTube, Facebook, Twitch, Instagram and TikTok as well as linkinpark.com. Bulldog DM provided all of the livestreaming technology, services and management for this incredible moment that reached nearly 300K concurrent viewers on YouTube alone and racked up over 7M in the ensuing 72 hours.

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Watch the replay here –> Linkin Park ZERO HOUR

Bulldog DM powers UnitedMasters Selectcon 005 livestream

UnitedMasters presented the fifth iteration of their Selectcon conference an event that bridges the gaps between music, culture, and the industry live from Terminal 5 in NYC and partnered with Bulldog DM to extend the experience to viewers across YouTube, Instagram and Twitter. Bulldog DM provided all of the live multi-camera video production, transmission + live encoding and distribution across UnitedMasters’ social channels in addition to driving real time viewership and tune in. SelectCon 005 was headlined by global superstar Davido, Latin sensation Tokischa, media platform Earn Your Leisure and Atlanta-based music collective LVRN with hosts Elliott Wilson, AJ Ramos, Steve Stoute and Dometi Pongo.

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Watch the replay –> Selectcon 005

Bulldog DM powers Wells Fargo’s One Night Only experience featuring Michael Franti

The finale of the Wells Fargo One Night Only series featured artist, musician, poet, activist, documentarian, and singer-songwriter Michael Franti live from The Factory in Deep Ellum in Dallas. Bulldog DM enabled a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to the artist’s Instagram account and to Twitter. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans.

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Visit the One Night Only site –> Wells Fargo One Night Only

Bulldog DM enables Wells Fargo’s One Night Only Los Angeles experience with Us The Duo

The fourth of five livestreamed concerts from Wells Fargo featured American folk pop duo live from The El Rey Theater in Los Angeles. Bulldog DM provided a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to the artist’s Instagram account and to Twitter. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans in-person and at home.

US the Duo

Visit the One Night Only site –> Wells Fargo One Night Only

Bulldog DM enables Wells Fargo’s One Night Only New York experience with M83

The third of five livestreamed concerts from Wells Fargo featured French electronic music group M83 live from Terminal 5 in New York City. Bulldog DM provided a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to the artist’s Instagram account. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans in-person and at home.

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Visit the One Night Only site –> Wells Fargo One Night Only

Bulldog DM enables Wells Fargo’s One Night Only Atlanta experience

The second of five livestreamed concerts from Wells Fargo featured Nashville indie rockers Colony House live from The Eastern in Atlanta. Bulldog DM provided a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to artist’s Instagram account and the venue’s Twitter handle. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans in-person and at home.

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Visit the One Night Only site –> Wells Fargo One Night Only