Lenovo

Bulldog DM helped drive real-time viewers to the world’s largest hip-hop festival, Rolling Loud. The high-energy livestream and exclusive rebroadcast were made available to a global audience across Amazon Music’s digital footprint, providing front-row access to hip-hop’s biggest names presented by Intel and Lenovo.

By deploying Bulldog DM’s proprietary Tune In strategy, the project successfully solved the critical challenge of audience discovery. While Amazon Music provided world-class production and an unmatched lineup of performances, Bulldog DM’s Tune In technology amplified the broadcast’s reach, ensuring hip-hop fans worldwide were instantly notified, engaged, and directed to the broadcast the exact moment the stages went live. This collaboration allowed sponsors and partners to connect deeply with an activated, massive audience right in the middle of the festival action.

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