Bulldog DM founder John Petrocelli joined Brandi Sims, PhD, MBA for an episode of The Brandinc PR Podcast. They discussed the shift toward premium, shoppable livestreams, the explosive growth of TikTok Live, and how livestream commerce is collapsing the traditional sales funnel to drive instant conversions for brands.
Listen here –> The Brandinc PR Podcast
Mariah Carey’s “Here For It All” holiday special officially made history as the most-viewed TikTok Live ever. This isn’t just a win for Mariah; it’s a massive signal that the “big event” energy is officially shifting from traditional TV to digital premieres.
The record-breaking stats:
The Special: Drew in millions of live viewers, setting a new platform benchmark.
The Hype: The announcement clip alone pulled 65 million views—the highest TikTok has ever recorded for a teaser.
It turns out we aren’t just watching the charts anymore; we’re watching the future of global entertainment. 🦋🎄
Read more: Mariah Carey Breaks TikTok Live Record
The U.S. space agency and streaming giant will link up later this summer, with NASA+ becoming the first live feed from an outside programmer to be integrated into Netflix.
Read more –> https://www.hollywoodreporter.com/tv/tv-news/netflix-nasa-plus-live-stream-channel-1236302851/
Bulldog DM and select parters will produce an innovative and ground breaking experience that combines VTubers with a live band in a brick and mortar venue to create Fantastic Reality, a festival and celebration of VTuber artists. VTubers are an emerging concept that features virtual characters who have developed massive and hyper engaged fandoms. Bulldog DM and its partners will bring these characters into an IRL experience on a professional stage in a Hollywood venue with a live backing band.
Read more at Billboard –> Virtual Artist Ironmouse to Perform at Upcoming Mixed-Reality 3D Live Event in Los Angeles
‘Live commerce is set to redefine online shopping. It allows users to buy products in real time, typically advertised by hosts during live video events on platforms such as TikTok Shop and Instagram Live. It’s essentially QVC for the social media age — but with scope for celebrities and brands to experiment with the format.
Global sales on these platforms hit $918.9 million last year, according to a Verified Market Research study, and are projected to more than triple by 2031, to about $3.1 billion. And TikTok Shop is among those quickly gaining ground, reporting 15 million sellers worldwide on its app at the end of 2023 after launching that September.
A Capital One Shopping Research study from this year projects that the number of TikTok shoppers will grow to 39.5 million by 2026.’
Read more at Washington Post–> Live commerce surges as shoppers fork out cash online in real time
Netflix shunned live sports and events for most of its history. Advertising money changed everything.
Read more–> Netflix and livestreaming
Netflix is increasingly looking to the buzz that comes with splashy live events to drive more eyeballs to its platform of 270 million subscribers
Read more–> Netflix turns to live TV
The finale of the Wells Fargo One Night Only series featured artist, musician, poet, activist, documentarian, and singer-songwriter Michael Franti live from The Factory in Deep Ellum in Dallas. Bulldog DM enabled a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to the artist’s Instagram account and to Twitter. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans.
Visit the One Night Only site –> Wells Fargo One Night Only
Visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur Pharrell Williams announced the 2023 line up for his SOMETHING IN THE WATER Festival that will feature a roster of multi-platinum superstars across several music genres. The line up includes Lil Wayne, Mumford & Sons, Grace Jones, Jazmine Sullivan, Maren Morris, Nile Rodgers & CHIC, Clipse, Wu-Tang Clan, Kid Cudi, Latto, Lil Durk, Summer Walker and Lil Yachty. The livestream will be presented by Walmart on YouTube produced by Live Nation Entertainment and powered by Bulldog DM.
Visit the SiTW site –> Something In The Water
YouTube and Goldenvoice have once again renewed their livestream and content partnership agreement for the Coachella Valley Music and Arts festival, striking an agreement that keeps the mega two-weekend festival on the Google-owned video platform through 2026.
First signed in 2011, the streaming partnership was renewed in 2018 through 2021 — the 2020 and 2021 versions of the festival were postponed due to COVID-19. Last year, the two companies worked out an agreement to air the festival’s post-pandemic return.
Read more –> The Coachella livestream is back, only on YouTube!
